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From the 8th Annual Shorty Awards

San Diego Zoo Tumblr Blog

Bronze Honor in Tumblr Presence


To engage millenials with highly compelling original content from the San Diego Zoo that brings them closer to nature and inspires them to conserve it. Through fostering a love of wildlife and becoming an active part of the community, we have established one of the most-followed and most-loved animal blogs on Tumblr. See for yourself =>

Strategy and Execution

- Speak the language of Tumblr by creating and sharing original gifs from our world-class video content

- Create and share photosets that tell an engaging story and activate users to share

- Cross-post our Vine videos, which are like long gifs

- Forge relationships with our best fan photographers on Facebook and Flickr and connect them to other fan photographers to foster a vibrant photography community surrounding our brand, thus creating a vast bank of high quality UGC we can share

- Accept fan submissions and share the best entries as a thank-you to loyal fans

- Re-blog the best posts from our other blog, the San Diego Zoo Safari Park Tumblr blog (, to broaden our content base and grow the Safari Park's blog, which has over 61,500 followers

- Be participatory by sharing the occasional community post


- 1.4 million total followers

- Over 2 million impressions per month

- Featured blog in the "cute" category

- Official editor for the "animals" tag

- Over 19 million impressions in 2015

- Most viral post has over 355,000 likes and reblogs and counting


Entrant Company / Organization Name

San Diego Zoo Global


Entry Credits