Best in Entertainment in Social Media

From the 8th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees for Best in Music and Best in Film.

Winner

Entertainment

Peanutize me!

What would you look like drawn as a character from Peanuts? Wouldn't you like to find out?Peanutize Me! was designed to generate awareness for the film The Peanuts Movie. It allows anyone (plus celebrities/influencers) to create a hyper-shareable version of themselves as an animated Peanuts character. The ultimate goal was to capitalize on the mu…

Finalists

Entertainment

Furious 7

Universal Pictures' Furious 7 opened in theaters on April 3, 2015 with high expectations. The seventh film in the Fast and Furious franchise needed to be bigger, better and more explosive in order to reinvigorate the substantial existing fan-base, while also generating interest and anticipation among a new community of fans.We set out to create a …

Entertainment

NIGHT OF TOO MANY STARS – AMERICA COMES TOGETHER FOR AUTISM PROGRAMS

For Night of Too Many Stars 2015, TV and film's brightest stars -- including Louis C.K., Paul Rudd, Maya Rudolph, Chris Rock, Sarah Silverman and Steve Carell -- assembled for an evening of surprising performances and outrageous behavior hosted by Jon Stewart. Since 2006, Night of Too Many Stars has raised over $23 million, giving children and …

Entertainment

STX Entertainment's "The Gift"

STX sought to create intrigue and excitement leading up to the premiere of their first major motion picture. The thriller 'The Gift' centers around a forgotten high school friend, Gordo (Joel Edgerton), mysteriously coming back into the life of a former classmate (Jason Bateman) with a series of mysterious and personal gifts.The studio wanted to e…

Entertainment

World Wrestling Entertainment (WWE)

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship…

Entertainment

BACK TO THE FUTURE 30TH ANNIVERSARY EDITION

Anticipation for Back to the Future Day was high, but turning those strong feelings about the franchise into sales required new creativity and planning:• Making Back to the Future day truly historic through social buzz & new content• Reaching a new generation of fans where they live – online on social platforms such as Facebook, Twitter, Tumblr & …

Entertainment

Spotify Found Them First

Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde made it big through Spotify.

Entertainment

Spotify Taste Rewind

With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.

Entertainment

Universal Unfriended Social Campaign

Unfriended took a classic idea – a bullied girl commits suicide then returns for revenge – and gave it a modern, digital twist. Her tormentor posted a humiliating video online; so she'll exact her revenge online as well. The entire movie plays out on the screen of a group Skype as friends of the bullied, dead and back for revenge Laura Barns, sear…

Entertainment

#BeatlesOnSpotify

In one of the most important moments in music history, the Beatles arrived on streaming services on Christmas Day, 2015. Spotify's challenge was to distinguish itself as the premier platform for exploring the catalogue among many competing services. In order to accomplish the goals of creating awareness in an ownable way, driving users to listen …

Entertainment

Luke Bryan Digital Autograph Application

On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique digital marketing campaign enabling Luke to connect to his fans in a personal way and ultimately drive more awareness and sales around his album.

Entertainment

Oxygen's Very Real

Oxygen Media recently underwent a new brand study and redesign to ensure that it stays connected to its audience of young, diverse women. While Oxygen on-air began the process of adjusting its filters for shows, Oxygen Digital launched a new section of Oxygen.com named after the network's new tagline, Very Real. Very Real creates original content …

Entertainment

Selfie Induced Horror

For the release of the film THE GALLOWS, Warner Bros wanted to gain attention and engagement from teens and young adults. The film is a found-footage, supernatural horror story that covers the lives, and unfortunate deaths, of a group of high school students spanning 20 years. With limited pre-existing brand awareness, the challenge was creating …

Entertainment

Spotify Singles

We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight about music and–powered by Spotify data–created a unique, fun way to both share and discover music.

Entertainment

Trainwreck Social Campaign

Judd Apatow, America's comedy king-maker and director of such hits as The 40-Year Old Virgin and Knocked Up, had found his new queen in Amy Schumer. While some knew Amy's rough-edged humor from her Comedy Central show, she was still relatively unknown to the cineplex crowd. Clearly, the pressure was on to deliver on Trainwreck through social chann…

Entertainment

2015 MTV EMA

Entertainment

Axe and Cross Viral Website / The Last Witch Hunter

A cursory glance at AvatarLabs and Lionsgate's The Last Witch Hunter (TLWH) digital marketing program suggests the familiar, but this endeavor was everything but ordinary. Content strategy needed to account for an atypically long six-month promotional window. Creative needed to be distinctive, yet harmonize with initiatives developed by other agen…

Entertainment

Bravo's Daily Dish

With The Daily Dish, Bravo aimed to tap into the passions of pop culture junkies (Real Housewives addicts and Bravo virgins alike) through original digital content exploring their food, fashion, travel, and celeb obsessions, all delivered through a multiplatform ecosystem that included social media, linear television, mobile apps, and bravotv.com.…

Entertainment

Chegg Music 101: #EdOnCampus

Every school year students have the same course of events on the horizon – going to class, doing homework, and taking exams. Chegg knows the student experience is about more than what happens in the classroom, and lets face it, everyone needs a study break now and then. To ease the madness students feel throughout the semester, Chegg teamed up wit…

Entertainment

Cineplex celebrates movie lovers with FanScreen!

Cineplex set out to capture ownable whitespace in the social conversation around film in order to develop and nurture the passion for movies and create deeper and more meaningful engagement with their audience.The key objectives are to:- Develop a comprehensive strategy that includes engaging content, UGC, Influencers and strategic paid campaigns …

Entertainment

Comedy Central Roast of Justin Bieber

The unprecedented momentum behind Comedy Central's Roast of Justin Bieber created an opportunity for us to blow out the event for fans both of the Roast series and of the young pop megastar in its crosshairs. With such a huge audience onboard, we knew that we had a solemn duty to ensure the burns from the broadcast could be felt across social medi…

Entertainment

Doctor Who

2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal was …

Entertainment

Lily & The Snowman

Great brands are anchored in a higher purpose. For Cineplex – the largest theatre chain and one of the largest entertainment companies in the country – that purpose is helping Canadians "prioritize pleasure". Cineplex believes entertainment is meaningful and we could all use more of it in our lives.Our objective then was to inspire people to redis…

Entertainment

Orphan Black

Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversatio…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

5th Annual Shorty Social Good Awards Categories

By Campaign

By Cause

By Industry

By Platform

Content and Strategy

Partnerships

Video Content

From the 8th Annual Shorty Awards Best in Entertainment

Winner

Finalists

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

finalists for the 5th annual shorty social good awards will be announced in mid-october!