Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde made it big through Spotify.
There's always someone who claims that they were into a music artist before they made it big. So Spotify decided to give them a way to prove it.
Found Them First invited Spotify listeners to discover how many artists they helped break, and showed them how early they were listening as compared to other fans. You could share your knack for discovering new talent, and even tweet at the artists you help discover.
And when artists began making videos to thank the fans back, it sparked a larger conversation about how Spotify helps musicians find an audience and launch their career from up-and-coming to up with the stars.
Within the first week the site had over 1 million visits. It quickly filled newsfeeds and twitter streams, garnering nearly 25,000 mentions, and over 100 Million social media impressions. And whether it was pop culture or tech, media all across the globe took notice.
