13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Spotify Found Them First

Finalist in Data Visualization, Creative use of Technology

Silver Distinction in Entertainment

About this entry

Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde made it big through Spotify.

Why does this entry deserve to win?

There's always someone who claims that they were into a music artist before they made it big. So Spotify decided to give them a way to prove it.

Found Them First invited Spotify listeners to discover how many artists they helped break, and showed them how early they were listening as compared to other fans. You could share your knack for discovering new talent, and even tweet at the artists you help discover.

And when artists began making videos to thank the fans back, it sparked a larger conversation about how Spotify helps musicians find an audience and launch their career from up-and-coming to up with the stars.


Within the first week the site had over 1 million visits. It quickly filled newsfeeds and twitter streams, garnering nearly 25,000 mentions, and over 100 Million social media impressions. And whether it was pop culture or tech, media all across the globe took notice.


Video for Spotify Found Them First

Produced by

Razorfish New York / Stink Digital , Spotify


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.