ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborate binge-watching life hacks, often shared on social media.To celebrate this fan culture, Netflix wanted to create a campaign that demonstrates its commitment to innovation and communicates its consumer-centric positioning: members enjoy entertainment…

Finalists

Creative use of Technology
finalist
gold
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that transcend time and space. To build on Rick and Morty's cult following and critical acclaim, Adult Swim sought to ignite their fan-base and reach new potential fans with an interactive social stunt that seeded content in a buzzworthy execution.Adult Swi…
Creative use of Technology
finalist
silver
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…
Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is, we created Sphero SPRK Edition to break it. SPRK Edition makes the skills of the future approachable and practical. And most importantly, fun. On September 28th, 2015 during back to school season we launched a new product focused on getting kids in…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmark as the leader in unit sales, but overall growth was flattening and card sales were slowing. Occasion-based card sending still holds some sense of obligation yet those everyday sending moments represented the opportunity (thank you, thinking of you,…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. In this way, we hope to make the Internet a nicer place – one twe…
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New Orleans, not the devastation it suffered. The website experience implemented sleek chromeless video, audio clips within stories and stunning photography to create an immersive experience. Relating to the extreme weather of Katrina, TakePart drove us…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde made it big through Spotify.
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight about music and–powered by Spotify data–created a unique, fun way to both share and discover music.
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Australian market) by positioning UNIQLO as a global fashion innovator and the home of T-shirts. But with four million T-shirts and over 600 different designs available, it was important not to overwhelm shoppers with choice. We needed to transform the…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop drunk drivers in their tracks by giving people a convenient and safer alternative? Uber provides a safe, reliable option to get home after a night of drinkin…

Nominees

Creative use of Technology
Après Ski Shazam Promotion
Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in the new docu-series "Après Ski." When the rich and famous want the ultimate winter ski vacation, they head to this posh resort town where breathtaking mountain adventures are rivaled only by extravagant off-slope festivities. Hoping to take the après scene to a new level is Canadian hos…
Creative use of Technology
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…
Creative use of Technology
Clorox: For When Things Go Viral
The speed of Internet celebrity is amazing—two million views stack up faster than tissues on your nightstand when you're sick. We know that colds and the flu have the same viral intensity as the most popular Internet sensations, but we have the power to stop them from spreading.In our hyper-connected world, we often share how we're feeling on social media. …
Creative use of Technology
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge of filmmaking, on any platform. In 2015 this vision was expanded with the possibility to add yourself and your friends into these movies. The goal of Plotagon is to make the medium of animation available to everyone, and let the user express themselves in the …
Creative use of Technology
Shadowhunters Join the Hunt Augmented Reality Experience
To launch our new Freeform original series, Shadowhunters, we had to find a compelling way to engage consumers around the complex mythology in the elaborate fantasy world depicted in the show. We had to explain who Shadowhunters were, explain what Shadowhunters do and explain why they are special. And we couldn't require viewers to read the bestselling book…
Creative use of Technology
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggling to establish their own identities while their loved ones do time for alleged Mob-related activities. This drama-fueled series has less than half of its total audience (48%) watching live, and the other 52% is "time-shifted," or watching pre-recorded. VH1 de…
Creative use of Technology
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.
Creative use of Technology
Spotify Taste Rewind
With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.
Creative use of Technology
Stitchers - Hack the Case
To launch our new series, Stitchers, we had to find a creative way to explain the unique premise of this sci-fi crime procedural in order to drive awareness and engagement. What is a Stitcher? What is Stitching? How does it all work? Well, Stitchers are people who can "Stitch" into the minds of the recently deceased to "see" their memories in order to help …
Creative use of Technology
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersive brand experience for prospective buyers. The PEC gives consumers an easy way to become fully immersed in the Porsche brand, from exploring the elaborate space itself to test driving the newest sports cars. However, the PEC remains limited to those in the At…