THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…

Finalists

Creative use of Technology
finalist
gold honor
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Creative use of Technology
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde…
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight…
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Au…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…

Nominees

Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Creative use of Technology
Après Ski Shazam Promotion
Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in the new docu-series "Après …
Creative use of Technology
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Creative use of Technology
Clorox: For When Things Go Viral
The speed of Internet celebrity is amazing—two million views stack up faster than tissues on your n…
Creative use of Technology
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge …
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New…
Creative use of Technology
finalist
gold honor
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Creative use of Technology
Shadowhunters Join the Hunt Augmented Reality Experience
To launch our new Freeform original series, Shadowhunters, we had to find a compelling way to engag…
Creative use of Technology
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggli…
Creative use of Technology
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde…
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight…
Creative use of Technology
Spotify Taste Rewind
With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits a…
Creative use of Technology
Stitchers - Hack the Case
To launch our new series, Stitchers, we had to find a creative way to explain the unique premise of…
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Au…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Creative use of Technology
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…