THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business Campaign by a Latinx/Hispanic-Owned Business Campaign by a LGBTQ+ Owned Business Campaign by a Native/Indigenous-Owned Business Campaign by a Woman-Owned Business Campaign by an Asian-Owned Business Corporate Social Responsibility Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy Clean Water & Sanitation Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content Branded Series Call to Action Community Management Contest or Promotion Creative Use of Technology Email & Newsletters Employee Engagement Fundraising Humor Infographics Live Events Meme and GIFs Micro-Influencer Strategy Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Video Content

Animations Documentary Short Live Streaming Long Form Video Short Form Video Video Series Virtual Reality

From the 8th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…

Finalists

Creative use of Technology
finalist
gold honor
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Creative use of Technology
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde…
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight…
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Au…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…

Nominees

Creative use of Technology
finalist
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Creative use of Technology
finalist
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Creative use of Technology
Après Ski Shazam Promotion
Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in the new docu-series "Après …
Creative use of Technology
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Creative use of Technology
Clorox: For When Things Go Viral
The speed of Internet celebrity is amazing—two million views stack up faster than tissues on your n…
Creative use of Technology
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Creative use of Technology
winner
Netflix socks
Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborat…
Creative use of Technology
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Creative use of Technology
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge …
Creative use of Technology
finalist
Project Katrina
TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New…
Creative use of Technology
finalist
gold honor
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Creative use of Technology
Shadowhunters Join the Hunt Augmented Reality Experience
To launch our new Freeform original series, Shadowhunters, we had to find a compelling way to engag…
Creative use of Technology
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggli…
Creative use of Technology
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Creative use of Technology
finalist
Spotify Found Them First
Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde…
Creative use of Technology
finalist
Spotify Singles
We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight…
Creative use of Technology
Spotify Taste Rewind
With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits a…
Creative use of Technology
Stitchers - Hack the Case
To launch our new series, Stitchers, we had to find a creative way to explain the unique premise of…
Creative use of Technology
finalist
UMOOD
Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Au…
Creative use of Technology
finalist
Uber Safe
Drunk driving continues to be a major issue across the world. This is especially true at night, whe…
Creative use of Technology
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…