Most Creative use of Technology in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology

Netflix fans' devotion to their favorite shows leads to comical "first-world problems" and elaborate binge-watching life hacks, often shared on social media.To celebrate this fan culture, Netflix wanted to create a campaign that demonstrates its commitment to innovation and communicates its consumer-centric positioning: members enjoy entertainment…

Finalists

Creative use of Technology

In Rick and Morty, the title characters travel into new worlds each episode through portals that transcend time and space. To build on Rick and Morty's cult following and critical acclaim, Adult Swim sought to ignite their fan-base and reach new potential fans with an interactive social stunt that seeded content in a buzzworthy execution.Adult Swi…

Creative use of Technology

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

Creative use of Technology

100 Dancing Robots Come to Life (ft. Jordyn Jones)

There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is, we created Sphero SPRK Edition to break it. SPRK Edition makes the skills of the future approachable and practical. And most importantly, fun. On September 28th, 2015 during back to school season we launched a new product focused on getting kids in…

Creative use of Technology

American Greetings ThankList

American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmark as the leader in unit sales, but overall growth was flattening and card sales were slowing. Occasion-based card sending still holds some sense of obligation yet those everyday sending moments represented the opportunity (thank you, thinking of you,…

Creative use of Technology

Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. In this way, we hope to make the Internet a nicer place – one twe…

Creative use of Technology

Play the Guggenheim

If you could play the Guggenheim... What song would you play?

Creative use of Technology

Project Katrina

TakePart covered the 10-year anniversary of Hurricane Katrina with a focus on the resilience of New Orleans, not the devastation it suffered. The website experience implemented sleek chromeless video, audio clips within stories and stunning photography to create an immersive experience. Relating to the extreme weather of Katrina, TakePart drove us…

Creative use of Technology

Spotify Found Them First

Spotify wanted to reward top streamers, who were the reason a lot of artists like Hozier and Lorde made it big through Spotify.

Creative use of Technology

Spotify Singles

We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight about music and–powered by Spotify data–created a unique, fun way to both share and discover music.

Creative use of Technology

Our brief was to raise awareness of UNIQLO in Australia (the brand had only recently entered the Australian market) by positioning UNIQLO as a global fashion innovator and the home of T-shirts. But with four million T-shirts and over 600 different designs available, it was important not to overwhelm shoppers with choice. We needed to transform the…

Creative use of Technology

Drunk driving continues to be a major issue across the world. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop drunk drivers in their tracks by giving people a convenient and safer alternative? Uber provides a safe, reliable option to get home after a night of drinkin…

Nominees

Creative use of Technology

Après Ski Shazam Promotion

Luxury hits its peak as Bravo jet sets to Whistler, British Columbia in the new docu-series "Après Ski." When the rich and famous want the ultimate winter ski vacation, they head to this posh resort town where breathtaking mountain adventures are rivaled only by extravagant off-slope festivities. Hoping to take the après scene to a new level is Canadian hos…

Creative use of Technology

Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…

Creative use of Technology

Clorox: For When Things Go Viral

The speed of Internet celebrity is amazing—two million views stack up faster than tissues on your nightstand when you're sick. We know that colds and the flu have the same viral intensity as the most popular Internet sensations, but we have the power to stop them from spreading.In our hyper-connected world, we often share how we're feeling on social media. …

Creative use of Technology

Plotagon - Animate Yourself

Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge of filmmaking, on any platform. In 2015 this vision was expanded with the possibility to add yourself and your friends into these movies. The goal of Plotagon is to make the medium of animation available to everyone, and let the user express themselves in the …

Creative use of Technology

Shadowhunters Join the Hunt Augmented Reality Experience

To launch our new Freeform original series, Shadowhunters, we had to find a compelling way to engage consumers around the complex mythology in the elaborate fantasy world depicted in the show. We had to explain who Shadowhunters were, explain what Shadowhunters do and explain why they are special. And we couldn't require viewers to read the bestselling book…

Creative use of Technology

Shazam the Mob Wives

"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggling to establish their own identities while their loved ones do time for alleged Mob-related activities. This drama-fueled series has less than half of its total audience (48%) watching live, and the other 52% is "time-shifted," or watching pre-recorded. VH1 de…

Creative use of Technology

Slot Car Holiday Heats

Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition.

Creative use of Technology

Spotify Taste Rewind

With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.

Creative use of Technology

Stitchers - Hack the Case

To launch our new series, Stitchers, we had to find a creative way to explain the unique premise of this sci-fi crime procedural in order to drive awareness and engagement. What is a Stitcher? What is Stitching? How does it all work? Well, Stitchers are people who can "Stitch" into the minds of the recently deceased to "see" their memories in order to help …

Creative use of Technology

Virtually Porsche

Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersive brand experience for prospective buyers. The PEC gives consumers an easy way to become fully immersed in the Porsche brand, from exploring the elaborate space itself to test driving the newest sports cars. However, the PEC remains limited to those in the At…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!