Objectives

If you could play the Guggenheim... What song would you play?

Strategy and Execution

We transformed the Guggenheim museum into a piano.

The video was shot with an Apple Watch and iPhone6.

Results

How to play the Guggenheim Museum?

We had 2 big challenges:

- Create a melody that fits a 15 second Instagram video and worked as a loop.

- Learn every hand movement in order to shoot the animation with stop motion: Frame by Frame: Total 460 photos

The result was a unique video shot in one of the most iconic Museums.

Media