THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Wish Writer
The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…

Finalists

Video
finalist
gold honor
Coca-Cola: Dark Iftar "No Labels"
The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…
Video
finalist
gold honor
Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
How do you keep fans buzzing about Orange is the New Black during the holidays?
Video
finalist
silver honor
The Fight for $15 Veteran's Day Video
Nearly half of all Americans make less than $15 an hour, far too little to support a family or p…
Video
finalist
bronze honor
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Video
finalist
bronze honor
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes …
Video
finalist
bronze honor
Slurpee Tastes Like...
Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…
Video
finalist
#HatchKids vs. Child Hunger for Unilever Project Sunlight
Child hunger in the United States is a pervasive problem – and a much bigger one than most people m…
Video
finalist
ALDI Cart Smarts with Ben Bailey
ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …
Video
finalist
American Family Insurance: “Everyone’s Dream Needs a Champion” Signs of Support
American Family Insurance is dedicated to inspiring, protecting, and restoring the most valuable th…
Video
finalist
Glad Press’n Seal Wraps Outside the Lines Around the Home
In a pilot program, the Glad Food Protection team set out to showcase the versatility of its Press'…
Video
finalist
Grit & Grain - The Story of Bourbon County Stout
To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…
Video
finalist
Love Has No Labels
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Video
finalist
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…
Video
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Video
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Video
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Video
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Video
finalist
Saucony Seeker Campaign
In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…
Video
finalist
Tiny Hamster’s Tiny Tiki Party
With a new product hitting the market, it can be difficult to gain awareness – especially when the …
Video
finalist
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…
Video
finalist
Undercover Budweiser
Despite high brand awareness, 44% of American 21 to 27 year-olds have never tried a Budweiser. The …

Nominees

Video
Plum Organics®: Parenting Unfiltered
The Brand Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this…
Video
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Video
#TUMSworthy
All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delect…
Video
American Family Insurance: 2015 NBA Draft – Get2TheGame
American Family Insurance believes in the integrity and nobility of insurance. Insurance, after all…
Video
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Video
Behind the Scenes: Carnival Vista
Behind the Scenes: Carnival Vista chronicles the manufacturing of Carnival Cruise Line's newest ves…
Video
Burn Trials
This summer Windowseat created its most successful parody video to date to launch a blockbuster par…
Video
Cannes Paddleboard Wellness Moment
In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festiva…
Video
CertaPro Painters 50 Shades of Gray Paint
To capitalize on the ultimate success and newsworthiness of the 50 Shades of Grey movie release, Li…
Video
Drink Up Ashanti
Drink Up is the Partnership for a Healthier America's consumer campaign to encourage people to drin…
Video
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
Video
Hulu, Casual Season 1
We were presented with a slew of challenges marketing Casual on social media. The show's theme does…
Video
Investigate Fortitude
Through the social media promotion of ancillary video produced around Participant Media's original …
Video
Joan Actually Dating Advice
Zoosk, a leading online dating company, launched the Joan Actually Dating Advice video campaign in …
Video
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Video
Lucha Underground: Season One
El Rey Network's breakout hit, Lucha Underground is a hybrid TV series/wrestling promotion that …
Video
MADE for Social
Be it a chef's knife, a felt hat, a wooden drum, or an Technicolor fly that's been painstakingly ti…
Video
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Video
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Video
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Video
Meet The Beavoosear
For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed ch…
Video
Men's Health Social Media Video
The primary objective for Men's Health across all platforms--print, digital, and social--is to prov…
Video
Mustang Speed Dating
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…
Video
Now We're Newtons
In 2012, after more than 120 years as a fig-centric cookie brand, Fig Newtons decided to finally…
Video
Odes From The Code
We had two very straightforward objectives for this effort: 1) Demonstrate the in-depth tax exp…
Video
Open Letter to World Leaders
In 2015, the UN's climate conference drew world leaders in Paris to adopt a historic climate agre…
Video
RITZ Relives Decades of Rich Family Moments in Facebook 360 Video
Born during the Great Depression, RITZ was originally conceived as a taste of the good life, focusi…
Video
Rally the World - Do it for the Drive
Volkswagen is the leading rally motorsport team, winning all major titles in recent years. However,…
Video
RuffLife
The goal was to create shareable content to generate awareness and encouraged pet owners to spay an…
Video
Shangri-La: A World Of Christmas Warmth Campaign
This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …
Video
Stella Artois: 9 Steps of Artistry
Stella Artois is a beer with over 600 years of Belgian brewing expertise. And when you're built on …
Video
Take My Money, HBO
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Video
That was Epic: Danny MacAskill's Cascadia
Welcome to Cascadia, a breathtaking GoPro original production (the largest EMEA media and athlete p…
Video
The Healthfull® Nom-Nom-Rom-Com
The bread category is riddled with challenges and confusion. Consumers are fickle, have low brand l…
Video
The Horn
The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …
Video
The Martian: “Life in Space”
The objective of "Life in Space" was to gets fans excited and drive action to own Golden Globe a…
Video
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…
Video
Vloggers & Vagabonds
Circa 39 is a boutique hotel in Miami Beach's thriving mid-Beach neighborhood. The property complet…
Video
WGN America: Salem WitchcraftCut
The objective was to find ways to engage an audience just discovering WGNA's first dramatic origina…
Video
What Perfect Feels Like
Even though the HVAC system is the most important appliance in a home, it frequently goes unnoticed…
Video
Who are you calling a mall walker? These seniors are up for a challenge.
Every two years, more than 10,000 athletes age 50 and up compete in the largest sporting event for …
Video
Xbox Jump Ahead Campaign
The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…
Video
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…