Best use of Video in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…

Finalists

Coca-Cola: Dark Iftar "No Labels"

The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…

Orange is the New Black ‘Twas a Night in Litchfield Holiday Video

How do you keep fans buzzing about Orange is the New Black during the holidays?

The Fight for $15 Veteran's Day Video

Nearly half of all Americans make less than $15 an hour, far too little to support a family or p…

truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…

October has become a month saturated with pink. In order to cut through the clutter and open eyes …

Slurpee Tastes Like...

Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…

#HatchKids vs. Child Hunger for Unilever Project Sunlight

Child hunger in the United States is a pervasive problem – and a much bigger one than most people m…

ALDI Cart Smarts with Ben Bailey

ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …

American Family Insurance: “Everyone’s Dream Needs a Champion” Signs of Support

American Family Insurance is dedicated to inspiring, protecting, and restoring the most valuable th…

Glad Press’n Seal Wraps Outside the Lines Around the Home

In a pilot program, the Glad Food Protection team set out to showcase the versatility of its Press'…

Grit & Grain - The Story of Bourbon County Stout

To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…

Love Has No Labels

The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …

Love Has No Labels

The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

My Tales of Whisky Yule Log

1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Party Hard Moms

Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…

Play the Guggenheim

If you could play the Guggenheim... What song would you play?

Saucony Seeker Campaign

In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…

Tiny Hamster’s Tiny Tiki Party

With a new product hitting the market, it can be difficult to gain awareness – especially when the …

Translating Tech with Avaya

The communications technology industry becomes more complicated, more cluttered and more complex ev…

Undercover Budweiser

Despite high brand awareness, 44% of American 21 to 27 year-olds have never tried a Budweiser. The …

Nominees

Plum Organics®: Parenting Unfiltered

The Brand Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this…

#GronkIsMyCoPilot

As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …

#HatchKids vs. Child Hunger for Unilever Project Sunlight

Child hunger in the United States is a pervasive problem – and a much bigger one than most people m…

truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…

All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delect…

ALDI Cart Smarts with Ben Bailey

ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …

American Family Insurance: 2015 NBA Draft – Get2TheGame

American Family Insurance believes in the integrity and nobility of insurance. Insurance, after all…

American Family Insurance: “Everyone’s Dream Needs a Champion” Signs of Support

American Family Insurance is dedicated to inspiring, protecting, and restoring the most valuable th…

American Greetings ThankList

American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…

Behind the Scenes: Carnival Vista

Behind the Scenes: Carnival Vista chronicles the manufacturing of Carnival Cruise Line's newest ves…

This summer Windowseat created its most successful parody video to date to launch a blockbuster par…

Cannes Paddleboard Wellness Moment

In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festiva…

CertaPro Painters 50 Shades of Gray Paint

To capitalize on the ultimate success and newsworthiness of the 50 Shades of Grey movie release, Li…

Coca-Cola: Dark Iftar "No Labels"

The old adage, "Don't judge a book by its cover," is generally accepted as common knowledge. Everyo…

Drink Up Ashanti

Drink Up is the Partnership for a Healthier America's consumer campaign to encourage people to drin…

October has become a month saturated with pink. In order to cut through the clutter and open eyes …

Ford Go Further Stories

"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…

Glad Press’n Seal Wraps Outside the Lines Around the Home

In a pilot program, the Glad Food Protection team set out to showcase the versatility of its Press'…

Grit & Grain - The Story of Bourbon County Stout

To the employees of Goose Island, Bourbon County Stout has always been more than liquid in a bottle…

Hulu, Casual Season 1

We were presented with a slew of challenges marketing Casual on social media. The show's theme does…

Investigate Fortitude

Through the social media promotion of ancillary video produced around Participant Media's original …

Joan Actually Dating Advice

Zoosk, a leading online dating company, launched the Joan Actually Dating Advice video campaign in …

LG V10 Launch, with Ryan Sheckler

Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …

Love Has No Labels

The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …

Love Has No Labels

The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…

Lucha Underground: Season One

El Rey Network's breakout hit, Lucha Underground is a hybrid TV series/wrestling promotion that …

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

MADE for Social

Be it a chef's knife, a felt hat, a wooden drum, or an Technicolor fly that's been painstakingly ti…

MLB Network's #WeKnowPostseason

Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…

Madden: The Movie

Staying relevant with teens year after year is no easy task, but it is essential to the survival of…

MasterCard Priceless Reunions

MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …

Meet The Beavoosear

For years, Canadian ex-pats have used Twitter as a means of begging Ruffles to bring All Dressed ch…

Men's Health Social Media Video

The primary objective for Men's Health across all platforms--print, digital, and social--is to prov…

Mustang Speed Dating

Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…

My Tales of Whisky Yule Log

1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Now We're Newtons

In 2012, after more than 120 years as a fig-centric cookie brand, Fig Newtons decided to finally…

Odes From The Code

We had two very straightforward objectives for this effort: 1) Demonstrate the in-depth tax exp…

Open Letter to World Leaders

In 2015, the UN's climate conference drew world leaders in Paris to adopt a historic climate agre…

Orange is the New Black ‘Twas a Night in Litchfield Holiday Video

How do you keep fans buzzing about Orange is the New Black during the holidays?

Party Hard Moms

Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…

Play the Guggenheim

If you could play the Guggenheim... What song would you play?

RITZ Relives Decades of Rich Family Moments in Facebook 360 Video

Born during the Great Depression, RITZ was originally conceived as a taste of the good life, focusi…

Rally the World - Do it for the Drive

Volkswagen is the leading rally motorsport team, winning all major titles in recent years. However,…

The goal was to create shareable content to generate awareness and encouraged pet owners to spay an…

Saucony Seeker Campaign

In Spring 2011, Saucony launched the Find Your Strong campaign, underlining the amazing capacity of…

Shangri-La: A World Of Christmas Warmth Campaign

This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …

Slurpee Tastes Like...

Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…

Stella Artois: 9 Steps of Artistry

Stella Artois is a beer with over 600 years of Belgian brewing expertise. And when you're built on …

Take My Money, HBO

The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…

That was Epic: Danny MacAskill's Cascadia

Welcome to Cascadia, a breathtaking GoPro original production (the largest EMEA media and athlete p…

The Fight for $15 Veteran's Day Video

Nearly half of all Americans make less than $15 an hour, far too little to support a family or p…

The Healthfull® Nom-Nom-Rom-Com

The bread category is riddled with challenges and confusion. Consumers are fickle, have low brand l…

The Born Ready campaign was built around "The Horn" video, which shared the journey of a young man …

The Martian: “Life in Space”

The objective of "Life in Space" was to gets fans excited and drive action to own Golden Globe a…

Tiny Hamster’s Tiny Tiki Party

With a new product hitting the market, it can be difficult to gain awareness – especially when the …

Translating Tech with Avaya

The communications technology industry becomes more complicated, more cluttered and more complex ev…

Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda

Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…

Undercover Budweiser

Despite high brand awareness, 44% of American 21 to 27 year-olds have never tried a Budweiser. The …

Vloggers & Vagabonds

Circa 39 is a boutique hotel in Miami Beach's thriving mid-Beach neighborhood. The property complet…

WGN America: Salem WitchcraftCut

The objective was to find ways to engage an audience just discovering WGNA's first dramatic origina…

What Perfect Feels Like

Even though the HVAC system is the most important appliance in a home, it frequently goes unnoticed…

Who are you calling a mall walker? These seniors are up for a challenge.

Every two years, more than 10,000 athletes age 50 and up compete in the largest sporting event for …

The Holiday season is the most critical time of year for Macy's. For the past eight years, Macy's "…

Xbox Jump Ahead Campaign

The Xbox One is the only place to play the greatest games lineup this year, like Halo 5: Guardians,…

Xbox One Innovation Guy

To drive awareness for Xbox One's newest features and most recent innovations- including backward c…