ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

Diversity, Equity & Inclusion

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Education & Community

Financial Literacy

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Environment

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Health & Wellness

Fitness & Nutrition

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Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

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User Generated Content

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Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

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Culture Team

Design Team

Legal Team

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PR Team

Production Team

Research Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda

Entered in Multi-Platform Campaign, YouTube, Video

About this entry

Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences while extending the reach of their successful Honda Stage music program. It aligned perfectly with UNCHARTED, an original series that finds incredible talent, and breaks them to the world.

Why does this entry deserve to win?

Woven Studios leveraged its unique approach to content: telling inspirational, aspirational stories of musicians who have yet to cross over into mainstream culture and thereby ladder up to the existing Honda Stage platform. Our in-house Research team uncovered unique and compelling narratives of talented musicians, which we constructed into multiple cuts to fit the varied points of distribution, including: Woven owned and operated channels, Facebook, YouTube, Twitter, and Honda 3rd party media partners.This beautiful video content was supported by expert opinions on Music communicated via long-form Editorial deep dives, designed to inform viewers and speak to them in the unique voice of each publishing platform.

Results

Over 500K shares. Over 500K likes. Over 25MM+ views. And counting.

Uncharted has been so successful, we doubled the program's total view goal with just the first episode, while averaging over

3 minutes per view and generating 200K+ shares. Plus, our first featured artist, A-F-R-O, was heralded by Questlove and retweeted by hip hop's elite. The second episode celebrated Madisen Ward & The Mama Bear and their journey to reintroduce folk to pop culture. Then, the third episode explored Sleepy Man, a trio of New Jersey kids doing the impossible: Taking bluegrass mainstream. And the momentum hasn't slowed down. Recently, our fourth episode garnered over 3MM views, telling the story of Boots, a top producer who's starting his own solo career.

Media

Video for Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda

Produced by

Woven Digital, Honda

Links

Entry Credits