Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences while extending the reach of their successful Honda Stage music program. It aligned perfectly with UNCHARTED, an original series that finds incredible talent, and breaks them to the world.
Woven Studios leveraged its unique approach to content: telling inspirational, aspirational stories of musicians who have yet to cross over into mainstream culture and thereby ladder up to the existing Honda Stage platform. Our in-house Research team uncovered unique and compelling narratives of talented musicians, which we constructed into multiple cuts to fit the varied points of distribution, including: Woven owned and operated channels, Facebook, YouTube, Twitter, and Honda 3rd party media partners.This beautiful video content was supported by expert opinions on Music communicated via long-form Editorial deep dives, designed to inform viewers and speak to them in the unique voice of each publishing platform.
Over 500K shares. Over 500K likes. Over 25MM+ views. And counting.
Uncharted has been so successful, we doubled the program's total view goal with just the first episode, while averaging over
3 minutes per view and generating 200K+ shares. Plus, our first featured artist, A-F-R-O, was heralded by Questlove and retweeted by hip hop's elite. The second episode celebrated Madisen Ward & The Mama Bear and their journey to reintroduce folk to pop culture. Then, the third episode explored Sleepy Man, a trio of New Jersey kids doing the impossible: Taking bluegrass mainstream. And the momentum hasn't slowed down. Recently, our fourth episode garnered over 3MM views, telling the story of Boots, a top producer who's starting his own solo career.
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