THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives.

Winner

YouTube
winner
Do You Adventure?
CLIF Bar believes in the power of outdoor adventure. It's a brand that invites, challenges, and enc…

Finalists

YouTube
finalist
bronze honor
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
YouTube
finalist
#WatchMeDanceOn
DanceOn's main objective for the #WatchMeDanceOn campaign was to drive interest for emerging hip ho…
YouTube
finalist
Doctor Who: The Fan Show
Doctor Who is a brand that celebrates the outsider. As a hero the Doctor is an optimistic alien tha…
YouTube
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
YouTube
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Nominees

YouTube
finalist
#WatchMeDanceOn
DanceOn's main objective for the #WatchMeDanceOn campaign was to drive interest for emerging hip ho…
YouTube
finalist
bronze honor
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
YouTube
Android Pay Case
Millennials have almost no involvement when it comes to their payment card. It's something they do …
YouTube
Apartments.com: #MovinOnUp
We created the #MovinOnUp social campaign to assist in building buzz around Apartments.com's first …
YouTube
winner
Do You Adventure?
CLIF Bar believes in the power of outdoor adventure. It's a brand that invites, challenges, and enc…
YouTube
finalist
Doctor Who: The Fan Show
Doctor Who is a brand that celebrates the outsider. As a hero the Doctor is an optimistic alien tha…
YouTube
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
YouTube
Game Shakers - Online Interactive Studio Tour
Introduce a new show to the Nickelodeon audience through a platform that they are using to constant…
YouTube
Gamedayplus
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscribe…
YouTube
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
YouTube
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
YouTube
Regal Cinemas: Creators Get Butts in Seats
Regal Entertainment Group® operates the largest and most geographically diverse theatre circuit in …
YouTube
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…
YouTube
Wilton YouTube Channel Increases Subscribers by 290 Percent
YouTube is a main source for people searching for DIY and how-to content, as well as recipes and ho…