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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Game Shakers - Online Interactive Studio Tour

Entered in YouTube

About this entry

Introduce a new show to the Nickelodeon audience through a platform that they are using to constantly consume new content

Why does this entry deserve to win?

Take advantage of YouTube's annotation function to provide an interactive experience that occurs within the main set of Nickelodeon's new show Game Shakers.

Using this environment Nickelodeon introduced characters, show clips, and original content to deepened the consumer's knowledge of the show and its characters while getting them excited for the show launch. Users were able to explore three main areas – the Studio, Kitchen, and Lobby. Each area contained multiple clickable annotations placed over objects that lead to related pieces of content

The experience was kept as one long video with annotations jumping users to different moments in the timeline. This allowed for full viewing of all content pieces without using annotations should the user decide to watch using that method.

Results

Full access to the set and actors allowed us to create custom content tailored specifically to the YouTube experience. We were able to record sound bites that keep the static moments interesting and a custom opener that gives users a walkthrough of the experience.

This was one of our first digital pieces for launching the show and was a huge success. We've received almost 400K views to date and multiple positive comments.

Media

Video for Game Shakers - Online Interactive Studio Tour

Produced by

Nickelodeon

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.