THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Driver's Seat VR Experience

Finalist in Virtual Reality

Entered in YouTube

Objectives

Infiniti designs cars that empower drivers. But there's nothing empowering about walking around concept cars you can't touch or experience. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars.

The films could also be experienced at home through both a Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced—from the driver's seat.


Strategy and Execution

At the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars. The films could also be experienced at home through both a Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced—from the driver's seat.

Media

Video for Driver's Seat VR Experience

Entrant Company / Organization Name

CP+B, Infiniti

Links