THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER see nominees

4th Annual Shorty Social Good Awards Categories


Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 8th Annual Shorty Awards

Driver's Seat VR Experience

Finalist in Virtual Reality

Entered in YouTube

About this entry

Infiniti designs cars that empower drivers. But there's nothing empowering about walking around concept cars you can't touch or experience. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars.

The films could also be experienced at home through both a Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced—from the driver's seat.


Why does this entry deserve to win?

At the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars. The films could also be experienced at home through both a Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced—from the driver's seat.

Media

Video for Driver's Seat VR Experience

Produced by

CP+B, Infiniti

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.