THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.

Winner

Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…

Finalists

Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…

Nominees

Virtual Reality
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Virtual Reality
#StrongCan Help Take You Along For The Ride
The BackgroundEvery day people are surrounded by claims that convey what makes one wireless carrier…
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational m…
Virtual Reality
2015 “MTV Video Music Awards”: Live 360 Virtual Reality Red Carpet & VMA 360 Experience
The "MTV Video Music Awards" have a long-standing history in multi-platform digital innovation, owe…
Virtual Reality
Frida Kahlo Mobile Guide at NY Botanical Gardens
Every summer, the New York Botanical Gardens has a big exhibit, and for three years in a row now we…
Virtual Reality
House on Hallow Hill
This year for Halloween, we wanted to engage, interact and connect with Guests like never before. S…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Virtual Reality
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…