THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.

Winner

Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…

Finalists

Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…

Nominees

Virtual Reality
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Virtual Reality
#StrongCan Help Take You Along For The Ride
The BackgroundEvery day people are surrounded by claims that convey what makes one wireless carrier…
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational m…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
2015 “MTV Video Music Awards”: Live 360 Virtual Reality Red Carpet & VMA 360 Experience
The "MTV Video Music Awards" have a long-standing history in multi-platform digital innovation, owe…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
Frida Kahlo Mobile Guide at NY Botanical Gardens
Every summer, the New York Botanical Gardens has a big exhibit, and for three years in a row now we…
Virtual Reality
House on Hallow Hill
This year for Halloween, we wanted to engage, interact and connect with Guests like never before. S…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Virtual Reality
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…