THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.

Winner

Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…

Finalists

Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…

Nominees

Virtual Reality
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Virtual Reality
#StrongCan Help Take You Along For The Ride
The BackgroundEvery day people are surrounded by claims that convey what makes one wireless carrier…
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational m…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
2015 “MTV Video Music Awards”: Live 360 Virtual Reality Red Carpet & VMA 360 Experience
The "MTV Video Music Awards" have a long-standing history in multi-platform digital innovation, owe…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
Frida Kahlo Mobile Guide at NY Botanical Gardens
Every summer, the New York Botanical Gardens has a big exhibit, and for three years in a row now we…
Virtual Reality
House on Hallow Hill
This year for Halloween, we wanted to engage, interact and connect with Guests like never before. S…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Virtual Reality
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…