Best use of Virtual Reality in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 8th Annual Shorty Awards Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.

Winner

Virtual Reality

Discovery has been satisfying curiosity through quality content and compelling storytelling for over 30 years. The launch of Discovery VR in August 2015 was a new way for the company to create thrilling experiences for both current fans and for new audiences. Discovery VR launched with nine original short-form videos, spanning subjects ranging f...

Finalists

Virtual Reality

Step Into the "Circle of Life" - The Lion King VR Experience

Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musicals in the world. Since its Broadway premiere in 1997, 22 global productions have been seen by more than 80 million people and, cumulatively, run a staggering 132 years. On Broadway, THE LION KING continues to rein number one at the box office, ...

Virtual Reality

The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Mediolanum Forum on 60+ international MTV channels. Our target audience of millennial music lovers around the globe is constantly seeking new and innovative ways to be entertained, and we wanted to deliver on this, providing passionate fans with an im...

Virtual Reality

Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience

Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your escape? Would you make it out alive?To build buzz for The Strain's highly anticipated second season at Comic-Con, FX transported fans directly into The Strain's apocalyptic world, allowing them to feel the thrills of vampire battle first hand throu...

Virtual Reality

Driver's Seat VR Experience

Infiniti designs cars that empower drivers. But there's nothing empowering about walking around concept cars you can't touch or experience. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars.The films could also b...

Virtual Reality

Experience the TOMS Virtual Giving Trip

TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to give TOMS Giving Shoes to children in need. This VR experience enables the TOMS community to see the impact they have when they purchase a pair of TOMS through the One for One business model.

Virtual Reality

Ultimate Immersion: GoPro Spherical and VR

As the world's most versatile camera, our goal is to enable incredibly engaging and immersive content. Staying competitive and innovative in our content creation was paramount in 2015 so we teamed up with our friends at Facebook as an exclusive spherical partner for the launch of 360-degree videos for News Feed. It was epic.Our mission with V...

Nominees

Virtual Reality

Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Automotive industry convention of prioritizing rational, product benefits over emotional connections. Geared towards buyers and intenders, the #IAmagent23 concept engaged consumers at the show with a once-in-a-lifetime, immersive experience. Merging a physical...

Virtual Reality

#StrongCan Help Take You Along For The Ride

The BackgroundEvery day people are surrounded by claims that convey what makes one wireless carrier better than the next; "The newest network", "the largest network", "the most reliable network." But with many carriers saying similar things, it's easy to see why people think that all wireless networks are the same.When AT&T was deemed "the nation's strong...

Virtual Reality

'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap

How does a spirits brand make itself more accessible in a space where flashy ads and aspirational messaging is the standard? ABSOLUT was throwing an epic party at Brooklyn's trendiest music club, but since the brand is all about accessibility, the team wanted to bring the unique nightlife experience to more people.

Virtual Reality

2015 “MTV Video Music Awards”: Live 360 Virtual Reality Red Carpet & VMA 360 Experience

The "MTV Video Music Awards" have a long-standing history in multi-platform digital innovation, owed largely to MTV's commitment to reinvent the VMA experience year after year, ensuring the network's connected fans have access to the biggest, freshest, and most cutting-edge activations on multiple devices. One of the goals of the 2015 "MTV Video Music Awa...

Virtual Reality

Frida Kahlo Mobile Guide at NY Botanical Gardens

Every summer, the New York Botanical Gardens has a big exhibit, and for three years in a row now we've worked with them using money from a Bloomberg grant that aims to create interactive experiences with educational spaces. This summer, from May-November, NYBG was showing "Art.Garden.Life." an exhibit on Frida Kahlo that smashed attendance records for the...

Virtual Reality

House on Hallow Hill

This year for Halloween, we wanted to engage, interact and connect with Guests like never before. So, we created the "House on Hallow Hill"—a first of its kind series of 360º fully interactive videos.

Virtual Reality

The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + Samsung Galaxy S6 to reveal what inspires pro cyclist Christian Vande Velde to love the sport of cycling.

Virtual Reality

Virtually Porsche

Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersive brand experience for prospective buyers. The PEC gives consumers an easy way to become fully immersed in the Porsche brand, from exploring the elaborate space itself to test driving the newest sports cars. However, the PEC remains limited to those in the ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.