entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap

Entered in Virtual Reality

About this entry

How does a spirits brand make itself more accessible in a space where flashy ads and aspirational messaging is the standard? ABSOLUT was throwing an epic party at Brooklyn's trendiest music club, but since the brand is all about accessibility, the team wanted to bring the unique nightlife experience to more people.

Why does this entry deserve to win?

Working with Forever Beta and Crowdtap, the brand used technology to bring the party to thousands of people around the country, broadening the experience beyond just Brooklyn. In small towns and cities across the United States, ABSOLUT activated nightlife enthusiasts to share their own experiences in social media.

As part of the 'Absolut Reality' experience, ABSOLUT shot the world's first 360-degree trailer, and then doled out 6,000 free Google Cardboard VR headsets to music and technology-lovers nationwide. With the headshot and the Absolut Reality app in-hand, faraway fans had everything they needed to experience the live show in their own homes with friends.

Further, Crowdtap built and assembled a custom branded community, which granted ABSOLUT with access to participants before, during and after they experienced the event.

Results

With a direct line of contact to its Absolut Reality community through Crowdtap, ABSOLUT was able to spark buzz ahead of the event and capture fan-submitted photos and videos from everyday consumers taking part in the action and hand-picked content creators who were commissioned to share the experience through their own creative lens. Moreover, insights gleaned from ongoing conversations in the community provided actionable feedback to the brand that can now be used to inform future nightlife activations.

From one EPIC party in Williamsburg, the brand activated thousands of fans through more than 600 virtual livestream parties. The immersive experience got fans talking and held their attention: Among the 6,000 fans who tuned in to the show via Google Cardboard, the average viewing session length was 17 minutes.

Media

Video for 'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap

Produced by

Forever Beta, Crowdtap, ABSOLUT Labs

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019