ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Self-Defined

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Self-Defined

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Self-Defined

Team

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Legal Team

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Self-Defined

Leader

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Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Experience the TOMS Virtual Giving Trip

Finalist in Virtual Reality

About this entry

TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to give TOMS Giving Shoes to children in need. This VR experience enables the TOMS community to see the impact they have when they purchase a pair of TOMS through the One for One business model.

Why does this entry deserve to win?

Click and drag the video screen for a 360-degree view. Turn on sound.

TOMS first-ever Virtual Giving Trip, offers a behind-the-scenes look at what it's like to give shoes to children with TOMS Shoe Giving Partner, Coprodeli.

From soaring over a Peruvian village to playing on a school playground with kids, viewers will truly feel as though they are on a Giving Trip with the TOMS team. The video was produced by VRSE and allows viewers to take the TOMS Giving Trip journey anywhere they have access to wifi and a screen.


Background: From Shoe Drops to Giving Trips

In the early days, TOMS called their firsthand Shoe Giving experiences "Shoe Drops." TOMS founder Blake, the small TOMS staff and some their family and friends, traveled back to Argentina to distribute the very first One for One shoes to children in need. For the next few years, the TOMS family was an essential part of every pair of shoes given to children in need.

However, as the One for One movement gained support and the company grew, TOMS learned more about international development and built out a Giving Team to work with humanitarian partners - Giving Partners - to more responsibly integrate TOMS Giving into existing programs.

Today TOMS Shoe Giving Trips are an amazing opportunity for TOMS community members to visit with Giving Partners and experience their incredible work firsthand. These visits also allow attendees to meet and spend time with the children receiving TOMS Giving Shoes: With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for OneĀ®.


Results

TOMS shared the the TOMS Virtual Giving Trip video on TOMS Youtube channel and Facebook page and encouraged their community members to visit a TOMS Roasting Co. Community Outpost or other retailers to watch the VR video on a Samsung VR headset.

Media

Produced by

TOMS Shoes

Links