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Special Project

Special Project
From the 8th Annual Shorty Awards

Experience the TOMS Virtual Giving Trip

Finalist in Virtual Reality


TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to give TOMS Giving Shoes to children in need. This VR experience enables the TOMS community to see the impact they have when they purchase a pair of TOMS through the One for One business model.

Strategy and Execution

Click and drag the video screen for a 360-degree view. Turn on sound.

TOMS first-ever Virtual Giving Trip, offers a behind-the-scenes look at what it's like to give shoes to children with TOMS Shoe Giving Partner, Coprodeli.

From soaring over a Peruvian village to playing on a school playground with kids, viewers will truly feel as though they are on a Giving Trip with the TOMS team. The video was produced by VRSE and allows viewers to take the TOMS Giving Trip journey anywhere they have access to wifi and a screen.

Background: From Shoe Drops to Giving Trips

In the early days, TOMS called their firsthand Shoe Giving experiences "Shoe Drops." TOMS founder Blake, the small TOMS staff and some their family and friends, traveled back to Argentina to distribute the very first One for One shoes to children in need. For the next few years, the TOMS family was an essential part of every pair of shoes given to children in need.

However, as the One for One movement gained support and the company grew, TOMS learned more about international development and built out a Giving Team to work with humanitarian partners - Giving Partners - to more responsibly integrate TOMS Giving into existing programs.

Today TOMS Shoe Giving Trips are an amazing opportunity for TOMS community members to visit with Giving Partners and experience their incredible work firsthand. These visits also allow attendees to meet and spend time with the children receiving TOMS Giving Shoes: With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for One®.


TOMS shared the the TOMS Virtual Giving Trip video on TOMS Youtube channel and Facebook page and encouraged their community members to visit a TOMS Roasting Co. Community Outpost or other retailers to watch the VR video on a Samsung VR headset.


Entrant Company / Organization Name

TOMS Shoes