THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Winners

Multi-Platform Campaign
winner
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Multi-Platform Campaign
winner
#NewWords - Dictionary.com
At least twice yearly, Dictionary.com unveils a list of words that have been newly added to its dic…

Finalists

Multi-Platform Campaign
finalist
bronze honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
African Americans (AA) are passionate about their history and take great pride in celebrating their…
Multi-Platform Campaign
finalist
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
Multi-Platform Campaign
finalist
201 Days of The X-Files
The objective of the 201 Days of The X-Files campaign was to engage the long-time fans on platforms…
Multi-Platform Campaign
finalist
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
Multi-Platform Campaign
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Multi-Platform Campaign
finalist
Carmilla Series
Understanding the importance of authenticity in reaching the digitally savvy female millennial in …
Multi-Platform Campaign
finalist
Every presidential debate, every platform, on CNN
The beauty of CNN is that we have one of the largest and most engaged social audiences in the world…
Multi-Platform Campaign
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Multi-Platform Campaign
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
Multi-Platform Campaign
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Multi-Platform Campaign
finalist
NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign
The objective of NBCUniversal's 2015 TV Everywhere (TVE) Brand Marketing campaign was to leverage t…
Multi-Platform Campaign
finalist
One More Day
The travel category makes up a huge portion of MasterCard's revenue and is key to the health of the…
Multi-Platform Campaign
finalist
Orange is the New Black Season 3 Social Campaign
One of the biggest shows on Netflix, Orange is the New Black already had wide exposure and a rabid …
Multi-Platform Campaign
finalist
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
The objective of The Prancing Elites Project season 1 marketing campaign was to raise awareness of …
Multi-Platform Campaign
finalist
Small Business Saturday 2015 Show Your Love Campaign
In 2010, coming out of the depths of the economic downturn, American Express created Small Business…
Multi-Platform Campaign
finalist
WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE …

Nominees

Multi-Platform Campaign
Plum Organics®: Parenting Unfiltered
THE BRANDPlum Organics is a leading innovator with the mission of inspiring a lifetime of healthy …
Multi-Platform Campaign
#CiscoChat
When newsworthy information creates headlines within the technology industry, the voices that we…
Multi-Platform Campaign
#DisneyThrowback
Galvanize our millennial audience with yearly stunt throwing back to nostalgic Disney content and p…
Multi-Platform Campaign
#HANKandERIC
Our objective was to create a trending hash tag that would promote Hank's brand new single "Are You…
Multi-Platform Campaign
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched the #ISurvive…
Multi-Platform Campaign
#MyFirstLFCGame
Liverpool FC & Garuda Indonesia created #MyFirstLFCGame from a shared desire to achieve significant…
Multi-Platform Campaign
#NASCARthrowback
To celebrate 65 years of racing at Darlington Raceway (Darlington, SC) and the Bojangles' Southern …
Multi-Platform Campaign
#XuxaNaRecord
Xuxa is one of the biggest Brazilian TV hosts of all time. She was a huge success between the 80s a…
Multi-Platform Campaign
#doingood
For decades, Minute Maid Orange Juice was the first thing families tasted every morning. It seemed …
Multi-Platform Campaign
16th Annual Latin GRAMMY Awards® - Social Media Celebration
VIDEO: http://latingram.my/social-media-celebration-2015
Multi-Platform Campaign
2015 MTV EMA
The 2015 MTV EMA—billed as 'a cute and badass show'—was the year's biggest international music even…
Multi-Platform Campaign
A Season of Tradition
U.S. Cellular cares about where our customers live work and play. Our stores are in their communiti…
Multi-Platform Campaign
Acres and Avenues
Most urban millennials, who have become far removed from the farm, don't really have a sense of …
Multi-Platform Campaign
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Multi-Platform Campaign
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Multi-Platform Campaign
Arby’s Helps Vegetarians Get Through Brown Sugar Bacon Launch
In 2015, Arby's was introducing its newest addition to the menu, Brown Sugar Bacon. Unfortunately, …
Multi-Platform Campaign
Barber In A Box
Multi-Platform Campaign
Belk Partners with iCrossing and Kenshoo to Drive Triple-Digit Increase in Conversion Rates
Belk, Inc. is a mainline American department store company with nearly 300 stores in 16 Southern st…
Multi-Platform Campaign
Buffalo Wild Wings Fantasy Football Logos
We wanted to engage Buffalo Wild Wings fans in a more personal way. And provide them with social cu…
Multi-Platform Campaign
CAM the Ram: A Journey of Life & Death
CAM the Ram is the official mascot for Colorado State University. A number of Rambouillet sheep hav…
Multi-Platform Campaign
Chobani - Create. Mix. Enjoy
Create. Mix. Enjoy. was a campaign we launched in partnership with Target, to promote fun and delic…
Multi-Platform Campaign
Coca-Cola Journey
In November 2012, The Coca-Cola Company reimagined its traditional corporate website with the la…
Multi-Platform Campaign
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Multi-Platform Campaign
Emmerdale's #SummerFate
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the…
Multi-Platform Campaign
FNV
FNV, powered by the Partnership for a Healthier America, is a cutting edge brand and marketing camp…
Multi-Platform Campaign
Flavorize Me
Just as the saying goes that there's no honor among thieves, it could also be said that there's no …
Multi-Platform Campaign
Ford of Canada – Big Business Social Media 2015
In 2015, Ford of Canada's social media vision was all about the experience. Our goals shifted away …
Multi-Platform Campaign
Hulu, The Mindy Project Season 4
GLOW and Hulu's objective for The Mindy Project, the highly popular comedy series making its way fr…
Multi-Platform Campaign
La Banda Season 1 – Multiplatform Experience
As part of the highly anticipated premiere of Season 1 of La Banda, a music-based reality competiti…
Multi-Platform Campaign
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Multi-Platform Campaign
Marks & Spencer Pass the Parcel
We set our objectives to increase traffic and repeat visits to M&S.com, to galvanise a growth of fo…
Multi-Platform Campaign
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Multi-Platform Campaign
Netflix Narcos Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…
Multi-Platform Campaign
PBS’ Big Blue Live
Surrounding the 3-night event of BIG BLUE LIVE, co-produced with BBC, a live TV broadcast to view t…
Multi-Platform Campaign
Panini America #WhoDoYouCollect
As the leading manufacturer of officially licensed sports trading cards and collectibles, our objec…
Multi-Platform Campaign
Pizza School
In the United States, Domino's competitors have begun to lose sight of what pizza should be, adding…
Multi-Platform Campaign
Plastique
Fruit of the Loom is a 160 year old underwear maker best known for one thing: plain white briefs. B…
Multi-Platform Campaign
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the…
Multi-Platform Campaign
Shangri-La: A World Of Christmas Warmth Campaign
This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …
Multi-Platform Campaign
Summer of #5TruthorDare
The goal of this cross-platform campaign was to create a cultural "movement" by promoting and socia…
Multi-Platform Campaign
Syfy, 12 Monkeys Season 1
Syfy's 12 Monkeys is a character-driven science fiction thriller about one man's desperate attempt …
Multi-Platform Campaign
Syfy, The Expanse Season 1
GLOW and Syfy's objective for The Expanse, a ten-episode drama set several hundred years in the fut…
Multi-Platform Campaign
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel…
Multi-Platform Campaign
The Australian Crowd-Coloured Short Film
Cadbury Australia wanted to take their Marvellous Creations line to a different space from their fl…
Multi-Platform Campaign
The Economist raising eyebrows and subscriptions digital marketing campaign
This campaign, called The Economist brand-response campaign, was about unlocking a new audience for…
Multi-Platform Campaign
The Gallows Scare Test
Our goal was to create an influencer program to generate interest and excitement around the release…
Multi-Platform Campaign
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Multi-Platform Campaign
The MasterCard Digital & eCommerce Engine: A Revolutionary Convergence
Up until very recently, MasterCard, like its core competitors VISA and American Express, relied on …
Multi-Platform Campaign
The Royals Marketing Campaign
The multi-pronged campaign for E!'s successful first scripted series, The Royals, was highly innova…
Multi-Platform Campaign
The Thank You Note
The holiday season is traditionally filled with giving and cheer, which are two characteristics tha…
Multi-Platform Campaign
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…
Multi-Platform Campaign
Vanderpump Rules Multiplatform Experience
Vanderpump Rules fans don't know the meaning of "last call." So Bravo Digital set out to create an …
Multi-Platform Campaign
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…