THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 8th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Finalists

finalist
bronze honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
African Americans (AA) are passionate about their history and take great pride in celebrating their…
finalist
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
finalist
201 Days of The X-Files
The objective of the 201 Days of The X-Files campaign was to engage the long-time fans on platforms…
finalist
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
finalist
Carmilla Series
Understanding the importance of authenticity in reaching the digitally savvy female millennial in …
finalist
Every presidential debate, every platform, on CNN
The beauty of CNN is that we have one of the largest and most engaged social audiences in the world…
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
finalist
NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign
The objective of NBCUniversal's 2015 TV Everywhere (TVE) Brand Marketing campaign was to leverage t…
finalist
One More Day
The travel category makes up a huge portion of MasterCard's revenue and is key to the health of the…
finalist
Orange is the New Black Season 3 Social Campaign
One of the biggest shows on Netflix, Orange is the New Black already had wide exposure and a rabid …
finalist
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
The objective of The Prancing Elites Project season 1 marketing campaign was to raise awareness of …
finalist
Small Business Saturday 2015 Show Your Love Campaign
In 2010, coming out of the depths of the economic downturn, American Express created Small Business…
finalist
WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE …

Nominees

Plum Organics®: Parenting Unfiltered
THE BRANDPlum Organics is a leading innovator with the mission of inspiring a lifetime of healthy …
#CiscoChat
When newsworthy information creates headlines within the technology industry, the voices that we…
#DisneyThrowback
Galvanize our millennial audience with yearly stunt throwing back to nostalgic Disney content and p…
#HANKandERIC
Our objective was to create a trending hash tag that would promote Hank's brand new single "Are You…
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched the #ISurvive…
#MyFirstLFCGame
Liverpool FC & Garuda Indonesia created #MyFirstLFCGame from a shared desire to achieve significant…
#NASCARthrowback
To celebrate 65 years of racing at Darlington Raceway (Darlington, SC) and the Bojangles' Southern …
winner
#NewWords - Dictionary.com
At least twice yearly, Dictionary.com unveils a list of words that have been newly added to its dic…
finalist
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
#XuxaNaRecord
Xuxa is one of the biggest Brazilian TV hosts of all time. She was a huge success between the 80s a…
#doingood
For decades, Minute Maid Orange Juice was the first thing families tasted every morning. It seemed …
16th Annual Latin GRAMMY Awards® - Social Media Celebration
VIDEO: http://latingram.my/social-media-celebration-2015
finalist
201 Days of The X-Files
The objective of the 201 Days of The X-Files campaign was to engage the long-time fans on platforms…
2015 MTV EMA
The 2015 MTV EMA—billed as 'a cute and badass show'—was the year's biggest international music even…
finalist
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
A Season of Tradition
U.S. Cellular cares about where our customers live work and play. Our stores are in their communiti…
Acres and Avenues
Most urban millennials, who have become far removed from the farm, don't really have a sense of …
American Greetings ThankList
American Greetings, a 100+ year old company rooted in meaningful connections, had overtaken Hallmar…
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Arby’s Helps Vegetarians Get Through Brown Sugar Bacon Launch
In 2015, Arby's was introducing its newest addition to the menu, Brown Sugar Bacon. Unfortunately, …
Barber In A Box
Belk Partners with iCrossing and Kenshoo to Drive Triple-Digit Increase in Conversion Rates
Belk, Inc. is a mainline American department store company with nearly 300 stores in 16 Southern st…
Buffalo Wild Wings Fantasy Football Logos
We wanted to engage Buffalo Wild Wings fans in a more personal way. And provide them with social cu…
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
CAM the Ram: A Journey of Life & Death
CAM the Ram is the official mascot for Colorado State University. A number of Rambouillet sheep hav…
finalist
Carmilla Series
Understanding the importance of authenticity in reaching the digitally savvy female millennial in …
Chobani - Create. Mix. Enjoy
Create. Mix. Enjoy. was a campaign we launched in partnership with Target, to promote fun and delic…
Coca-Cola Journey
In November 2012, The Coca-Cola Company reimagined its traditional corporate website with the la…
Connect The Rainbow
Over time people had forgotten that Skittles is a mix of five different fruity flavors (strawberry,…
Emmerdale's #SummerFate
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the…
winner
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
finalist
Every presidential debate, every platform, on CNN
The beauty of CNN is that we have one of the largest and most engaged social audiences in the world…
FNV
FNV, powered by the Partnership for a Healthier America, is a cutting edge brand and marketing camp…
Flavorize Me
Just as the saying goes that there's no honor among thieves, it could also be said that there's no …
Ford of Canada – Big Business Social Media 2015
In 2015, Ford of Canada's social media vision was all about the experience. Our goals shifted away …
Hulu, The Mindy Project Season 4
GLOW and Hulu's objective for The Mindy Project, the highly popular comedy series making its way fr…
La Banda Season 1 – Multiplatform Experience
As part of the highly anticipated premiere of Season 1 of La Banda, a music-based reality competiti…
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
finalist
Madden: The Movie
Staying relevant with teens year after year is no easy task, but it is essential to the survival of…
Marks & Spencer Pass the Parcel
We set our objectives to increase traffic and repeat visits to M&S.com, to galvanise a growth of fo…
finalist
MasterCard Priceless Reunions
MasterCard offers an array of exclusive, priceless experiences to cardholders in select cities. In …
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
finalist
NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign
The objective of NBCUniversal's 2015 TV Everywhere (TVE) Brand Marketing campaign was to leverage t…
Netflix Narcos Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…
finalist
One More Day
The travel category makes up a huge portion of MasterCard's revenue and is key to the health of the…
finalist
Orange is the New Black Season 3 Social Campaign
One of the biggest shows on Netflix, Orange is the New Black already had wide exposure and a rabid …
finalist
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
The objective of The Prancing Elites Project season 1 marketing campaign was to raise awareness of …
PBS’ Big Blue Live
Surrounding the 3-night event of BIG BLUE LIVE, co-produced with BBC, a live TV broadcast to view t…
Panini America #WhoDoYouCollect
As the leading manufacturer of officially licensed sports trading cards and collectibles, our objec…
Pizza School
In the United States, Domino's competitors have begun to lose sight of what pizza should be, adding…
Plastique
Fruit of the Loom is a 160 year old underwear maker best known for one thing: plain white briefs. B…
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the…
Shangri-La: A World Of Christmas Warmth Campaign
This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …
finalist
Small Business Saturday 2015 Show Your Love Campaign
In 2010, coming out of the depths of the economic downturn, American Express created Small Business…
Summer of #5TruthorDare
The goal of this cross-platform campaign was to create a cultural "movement" by promoting and socia…
Syfy, 12 Monkeys Season 1
Syfy's 12 Monkeys is a character-driven science fiction thriller about one man's desperate attempt …
Syfy, The Expanse Season 1
GLOW and Syfy's objective for The Expanse, a ten-episode drama set several hundred years in the fut…
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel…
The Australian Crowd-Coloured Short Film
Cadbury Australia wanted to take their Marvellous Creations line to a different space from their fl…
The Economist raising eyebrows and subscriptions digital marketing campaign
This campaign, called The Economist brand-response campaign, was about unlocking a new audience for…
The Gallows Scare Test
Our goal was to create an influencer program to generate interest and excitement around the release…
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
The MasterCard Digital & eCommerce Engine: A Revolutionary Convergence
Up until very recently, MasterCard, like its core competitors VISA and American Express, relied on …
The Royals Marketing Campaign
The multi-pronged campaign for E!'s successful first scripted series, The Royals, was highly innova…
The Thank You Note
The holiday season is traditionally filled with giving and cheer, which are two characteristics tha…
Uncharted: The Power of Dreams -- An UPROXX Original Series, In Partnership with Honda
Honda came to Woven Studios aiming to establish an emotional connection with millennial audiences w…
Vanderpump Rules Multiplatform Experience
Vanderpump Rules fans don't know the meaning of "last call." So Bravo Digital set out to create an …
finalist
WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE …
finalist
bronze honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
African Americans (AA) are passionate about their history and take great pride in celebrating their…
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…