We wanted to engage Buffalo Wild Wings fans in a more personal way. And provide them with social currency they would both use and share with their social circles.
Buffalo Wild Wings fans love Fantasy Football. But what they love even more, as it turns out, is sharing their unique team names on Facebook and Twitter. So for an entire month leading up to the start of the NFL football season, we rewarded fans that shared their fantasy football names with us by surprising them with real logos for their fantasy football teams.
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