ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Vanderpump Rules Multiplatform Experience

Entered in Multi-Platform Campaign

About this entry

Vanderpump Rules fans don't know the meaning of "last call." So Bravo Digital set out to create an always-on experience that kept fans plugged into their favorite SURvers, even when their show was off air. We activated our stars and show production to keep fans updated on social media while the cameras were rolling, expanded the story on Bravo's Digital platforms once the season finally aired, and satisfied fans' need for more with our digital and linear After Show following premiere episodes. The result was a storytelling experience that began on social media and bravotv.com, continued on Bravo's linear channel, and retuned to Bravo's digital platforms to keep the cycle rolling.

Why does this entry deserve to win?

To create this unique experience, we enlisted the aid of show production as well as our Vanderpump Rules stars, placing a digital and social producer on-set to capture original content specifically for our digital and social channels, and to help our stars do the same. This content could then be shared in real time as events unfolded during principal photography, or packaged with additional behind-the-scenes information and insights and shared as episodes aired months later. While this unique digital content stoked the conversation before season premiere and kept it going in-season, we gave fans even more with our Vanderpump Rules After Show, a unique digital-first experience that began each week on bravotv.com and then continued on Bravo's linear channel.

Results

This unique, always-on approach kept fans engaged even when our stars were off-air, and helped to drive season 4 of Vanderpump Rules to all-time series highs in on-air ratings. Its companion After Show delivered as well, with its on-air segment lifting linear ratings and its digital component helping to drive Bravo Digital to its biggest year ever for short form video streams.

Media

Produced by

Bravo TV

Links

Entry Credits