Behind the Scenes: Carnival Vista chronicles the manufacturing of Carnival Cruise Line's newest vessel, the Carnival Vista, which is set to debut Spring 2016.
The series examines unfiltered facets of the ship build -- from the unique propulsion system to maritime superstitions -- and offers the audience previews, insider information, and backstories of new features. Thematically, there is an underlying effort to humanize the industry; we spotlight the talented individuals behind the mechanics beyond simply providing a before-and-after payoff.
The primary objective is to build anticipation for the upcoming ship. The secondary objective is to alter the landscape of construction-based web videos -- by combining an age-old science with contemporary expectations, we're turning complex engineering feats into bite-sized content viable for social media. With this series, the goal is to chip away at television's monopoly on in-depth subject matters and create a new platform for episodic content of substance.
Sponsored by Carnival Cruise Line, Behind the Scenes: Carnival Vista is a mega-structure construction series ingrained with elements of education, entertainment, and pizzaz -- demystifying logistics while sensationalizing execution.
Bolstered by the cruise line's built-in fan base, our team strategized a two-pronged approach: first, appeal to brand loyalists by showcasing shipboard exclusive-firsts; second, engage non-cruisers through the use of modernistic production techniques and a relatable narrative, shaped by the quest of an everyman documentarian.
Additionally, viewership is boosted by the clout of host Peter Gonzalez, a well-known mouthpiece within the Carnival sphere.
Beginning in July of 2015, the episodes were released once every 4-5 weeks on Carnival Cruise Line's Facebook page and YouTube channel, with the season finale slated to air in March of 2016. Cumulatively, the episodes have garnered more than two million views on Facebook and almost 300,000 views on YouTube.
For your review, we'd like to direct your attention to Episodes 1, 3, and 6, which best exemplify our objectives and, based on viewership and acclaim, were the most commercially successful.