In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera.
Themed as a "Wellness Moment," this official Cannes Lions event was promoted to the often debaucherous participants at the Lions Festival. Postings including an online video on social media sites associated with the Lions Festivals sites help reach the 15,000 delegates from more than 100 countries.
Not surprisingly, it caused a stir amongst the 15,000 hedonistic-seeking attendees and created a healthy interruption to the debauchery experienced at Cannes 2015.
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