THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards

Cannes Paddleboard Wellness Moment

Finalist in Health & Fitness

Entered in Video

Objectives

In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera.

Strategy and Execution

Themed as a "Wellness Moment," this official Cannes Lions event was promoted to the often debaucherous participants at the Lions Festival. Postings including an online video on social media sites associated with the Lions Festivals sites help reach the 15,000 delegates from more than 100 countries.

Results

Not surprisingly, it caused a stir amongst the 15,000 hedonistic-seeking attendees and created a healthy interruption to the debauchery experienced at Cannes 2015.

Media

Video for Cannes Paddleboard Wellness Moment

Entrant Company / Organization Name

Saatchi & Saatchi Wellness, SSW & Cannes Lions Festivals

Link

Entry Credits