13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Cannes Paddleboard Wellness Moment

Finalist in Health & Fitness

Entered in Video

About this entry

In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera.

Why does this entry deserve to win?

Themed as a "Wellness Moment," this official Cannes Lions event was promoted to the often debaucherous participants at the Lions Festival. Postings including an online video on social media sites associated with the Lions Festivals sites help reach the 15,000 delegates from more than 100 countries.


Not surprisingly, it caused a stir amongst the 15,000 hedonistic-seeking attendees and created a healthy interruption to the debauchery experienced at Cannes 2015.


Video for Cannes Paddleboard Wellness Moment

Produced by

Saatchi & Saatchi Wellness, SSW & Cannes Lions Festivals


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.