The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards

Spotify Singles

Finalist in Creative use of Technology

Bronze Honor in Entertainment, Data Visualization


We created a series of experiments we called "Spotify Singles." Each Single took a cultural insight about music and–powered by Spotify data–created a unique, fun way to both share and discover music.

Strategy and Execution

The singles were:

Taste Rewind–a musical time machine that, based on your taste in music, showed you what you'd be listening to in another era, and allowed you to collect each decade's playlist.

MixMates–which took you and a friend's music tastes–no matter how far apart–and generated one awesome "degrees of separation" playlist you both would love.

Found Them First–which used your listening data, and gave you a cool way to prove you really were into an artist before they made it big, and to let the artist know.


Singles had over 2 million visitors, driving PR and social engagement throughout the year, amassing over 200 million social media impressions, and being covered by press all over the globe.


Video for Spotify Singles

Entrant Company / Organization Name

Razorfish New York / Stink Digital , Spotify


Entry Credits