With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.
Taste Rewind–a musical time machine that, based on your taste in music, showed you what you'd be listening to in another era, and allowed you to collect each decade's playlist, and share it on your social networks.
Visitors to the site took over 600,000 rewinds. And once they begin sharing, Taste Rewind received over 76 Million social impressions, and was covered by major media outlets all over the globe.