THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards

Spotify Taste Rewind

Finalist in Data Visualization

Silver Honor in Entertainment

Entered in Creative use of Technology

Objectives

With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.

Strategy and Execution

Taste Rewind–a musical time machine that, based on your taste in music, showed you what you'd be listening to in another era, and allowed you to collect each decade's playlist, and share it on your social networks.

Results

Visitors to the site took over 600,000 rewinds. And once they begin sharing, Taste Rewind received over 76 Million social impressions, and was covered by major media outlets all over the globe.

Media

Video for Spotify Taste Rewind

Entrant Company / Organization Name

Razorfish New York / Stink Digital , Spotify

Links

Entry Credits