The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Spotify Taste Rewind

Finalist in Data Visualization

Silver Distinction in Entertainment

Entered in Creative use of Technology

About this entry

With hundreds of millions of streams every day on Spotify, the vast majority are the latest hits and contemporary artists. Our task was to encourage listeners to dip deeper into Spotify's catalogue of 30 million songs.

Why does this entry deserve to win?

Taste Rewind–a musical time machine that, based on your taste in music, showed you what you'd be listening to in another era, and allowed you to collect each decade's playlist, and share it on your social networks.


Visitors to the site took over 600,000 rewinds. And once they begin sharing, Taste Rewind received over 76 Million social impressions, and was covered by major media outlets all over the globe.


Video for Spotify Taste Rewind

Entrant Company / Organization Name

Razorfish New York / Stink Digital , Spotify


Entry Credits