The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 8th Annual Shorty Awards

BACK TO THE FUTURE 30TH ANNIVERSARY EDITION

Silver Distinction in Entertainment

About this entry

Anticipation for Back to the Future Day was high, but turning those strong feelings about the franchise into sales required new creativity and planning:

• Making Back to the Future day truly historic through social buzz & new content
• Reaching a new generation of fans where they live – online on social platforms such as Facebook, Twitter, Tumblr & others
• Providing new value to fans that already owned VHS or DVD editions of the franchise films
• Partnering with major brands such as Pepsi, Toyota, Lego, USA Today, AA, and Calvin Klein to amplify and expand reach

Why does this entry deserve to win?

Results

Facebook

Massive Awareness on 10/21/15
• 27M people on Facebook made 45M posts, comments and likes
• Back to the Future was the #1 trending topic on Facebook

10/21/15 "Welcome Message" on Facebook
• 7.5M fans of both Back to the Future pages were prompted to post about "Back to the Future Day"

Event Icons on Facebook
• Fans watching the trilogy or Back to the Future Part II saw a custom Hoverboard icon in their status update
• Fans watching Back to the Future Part I or III saw a custom DeLorean icon appear with their status update

Watch Party Short on Facebook Stories
• Facebook published a 2 minute film about a real-life Back to the Future watching party organized on Facebook
• www.facebook.com/FacebookStories
• www.FacebookStories.com
• www.events.fb.com


Twitter

• #BTTF2015
• 3.1 Million Unique Posts – Hashtag Hits & Back to the Future Conversation
• #1 Trending Topic on 10/21/15


The Digital Marketing campaign created a massive amount of buzz with correspondingly impressive revenue. Namely:

Original content created: 376M impressions during 43-week campaign
182M imp. in critical 10-week window
+12% sales performance over expectations for the Blu-Ray/DVD Collection
#1 Facebook Trending topic for the day
#1 in Domestic Box Office for Oct 21, 2015

Media

Video for BACK TO THE FUTURE 30TH ANNIVERSARY EDITION

Entrant Company / Organization Name

Universal Pictures Home Entertainment

Link

Entry Credits