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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Bravo's Daily Dish

Finalist in Entertainment

About this entry

With The Daily Dish, Bravo aimed to tap into the passions of pop culture junkies (Real Housewives addicts and Bravo virgins alike) through original digital content exploring their food, fashion, travel, and celeb obsessions, all delivered through a multiplatform ecosystem that included social media, linear television, mobile apps, and bravotv.com. We pulled the veil back on our own productions and stars, broadened our scope to cover a wider universe of celebrity news, and pushed into lifestyle content, creating a steady stream of original editorial, video, and photo features. We then shared that content and those stories through the Daily Dish section of bravotv.com, our Daily Dish mobile app, Bravo's on-air platform, and our Bravo branded social media accounts. The result was not only record digital growth, but also a foothold as a go-to source for entertainment and lifestyle content.

Why does this entry deserve to win?

Prior to our expansion of The Daily Dish, Bravo's digital content was largely limited to pieces and posts associated with the latest episodes of our on-air programming. We knew that our audience wanted more – a peek at life outside of the frame of our shows – and that their passions extended beyond Bravo into other pockets of pop, food, fashion, travel, and more. We also knew that those passions were shared by millions of others who aren't part of our regular audience. We committed to expand our scope, pushing into original celebrity and lifestyle reporting to satisfy that appetite – a push that required us to change our approach to docu-series production (sharing note-worthy developments and information in real time instead of withholding them until they air), dive into conversations about shows and stars outside of our immediate universe, and expand the definition of our brand. It also required us to develop new platforms and storytelling strategies, leading us to develop a new blog experience for bravotv.com, develop a Daily Dish app for iOS and Android that pushes breaking news directly to users, and use this steady stream of Daily Dish content as the chief source of content for Bravo's network Facebook page. We also worked with our on-air partners to carve out short-form real estate within our primetime programming hours to spotlight Daily Dish content, pushing our stories and video to an even wider audience.

Results

This new content – amplified through social media, our mobile app, and our on-air real estate – drove record traffic to our digital platforms. The Daily Dish quickly became the most visited section of bravotv.com eclipsing established hits like Real Housewives of Atlanta and Top Chef, and the new traffic it brought in drove Bravo Digital to all-time highs in monthly unique visitors and monthly visits. As a direct result of The Daily Dish, bravotv.com monthly unique visitors are up 60% year-over-year, and total visits are up 65% year-over-year. Perhaps more impressively, The Daily Dish has become a prime source for celeb news and lifestyle features that has been sourced by People, E!, Entertainment Weekly, Time, and others.

Media

Produced by

Bravo Digital

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.