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From the 8th Annual Shorty Awards

E! Online Mobile App

Entered in Entertainment


The E! Online app makes it easier than ever for fans to access the breaking pop culture news, photos, and videos they can't live without. With the app, they are able to stay constantly connected with the latest articles from the world's leading source in entertainment news. They can view clips and bonuses from their favorite series like The Royals, Botched and The Soup and check out the latest celebrity headlines from E! News Now.

Strategy and Execution

The app includes live streaming events, bringing users live on the red carpet during the Oscars, Golden Globes and Grammy's and to the E! Newsroom with Live From E! which is broadcast daily. The app easily highlights the biggest stories of the day. Users also have the ability to share content with a friend via email, or with everyone in their social networks. Via push notifications, the app notifies users of breaking news, guaranteeing that users are always in the know.


The E! Online app is an unparalleled resource for celebrity-driven entertainment information designed specifically for mobile so fans never have to worry about missing the latest stories, checking out photos of their favorite stars, or keeping up with the Kardashians on the go.

E! Online has an unparalleled reach across all digital platforms, including mobile.

In Q2 of 2015 E! Online mobile was #1 for competitive cable networks in all demos (total, A18-34, W18-34, A18-49, W18-49) and #1 for Women's Lifestyle in key demos (total, A8-34, A18-49).


Entrant Company / Organization Name

E! Entertainment