13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 8th Annual Shorty Awards Best use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Winner

Animated GIFs
winner
Hulu: The Perfect GIF
Nothing makes a point quite like a great GIF, but while the Internet is chock full of various GIFs, the moment often passes while searching for exactly the right one. Hulu decided to create a one-stop shop for TV fans to find high-quality, high-res GIFs, built for sharing: The Perfect GIF. Since Hulu's specialty is TV, they have access to a massiv…

Finalists

Animated GIFs
finalist
bronze
Hannibal Travel Posters
With fall launches around the corner, NBC turned to us for high-end social content. We dove in with an outsider's fresh eye, offering a slew of original looks for social graphics ensuring that explorations were in sync with the brand. Creative leaned forward through fresh animations, stylized typography and motion memes, all working together to se…
Animated GIFs
finalist
'Tis the SEAson for Long John Silver's
Throughout December 2015, the Long John Silver's Facebook Page highlighted holiday-centric animated .GIFs showcasing various Long John Silver's product offerings in effort to grow its Page vanity and engagement metrics, while creating awareness of its various menu options.
Animated GIFs
finalist
Hulu: TV GIFs
Creating GIFs that stand out in a sea of content is not an easy task – even beloved properties can easily be drowned out. Hulu is one of the only services that has access to a catalog of thousands of licensed clips and GIFs from some of the most popular series on TV. Hulu sought out to utilize their extensive library of GIFs to promote their vast …
Animated GIFs
finalist
Kitty Litter Angel
To engage meowbox's followers, gain some new ones, and wish the entire online cat community a happy holidays from their favourite cat toy and treat subscription service.
Animated GIFs
finalist
That New Phone Feeling
For the past several phone launches, Samsung had stuck to strictly incremental upgrades while the phones looked mostly the same. Only a devoted tech audience tuned into the phone launches to hear about a brand-new processor speed or a camera upgrade. Fans knew what to expect and a wider audience wasn't interested in the geeky nitty gritty.But the …
Animated GIFs
finalist
Who Won Booking Summer?
The summer months are peak mobile booking season in the US and UK with a significant proportion of accommodation bookings being made spontaneously at the last minute. Booking.com needed to capture this travel energy in the market, arming those who need accommodation within two weeks of stay with Booking.com mobile applications, and fostering a com…

Nominees

Animated GIFs
#OursToLose
The 2015 United Nations Climate Change Conference, or COP21, was widely seen as a once in a lifetime opportunity for our world leaders to change the course of climate change - an issue that affects us all. YouTube wanted to use this historic event to demonstrate to the global community that the platform can have a positive and meaningful impact on global is…
Animated GIFs
2015 Emmys Cinemagraphs
As the network hosting the 67th Primetime Emmy Awards, our objective was to break through the clutter of conversation that typically occurs on Twitter during live, televised events by creating a series of high-quality, flashy and polished pieces of creative with the sole purpose of celebrating the 2015 Emmys winners via the @FOXTV Twitter handle.
Animated GIFs
4NewsWall
Channel 4 News approached 4creative with a challenge to engage 16-34 year olds in a new, exciting and innovative way. A compulsory requirement from Ofcom, driven by the fact that fewer youngsters are watching the news on TV (across any channel).
Animated GIFs
67th EMMYs Cinemagraph Campaign
To make arresting, beautiful content from images of Emmy Awards shows of yesteryear, and current promotional images, as a fresh way to spread the word about FOX's EMMYs telecast to our social media fans, their friends, and the TV-loving public.To bring unexpected vibrance to photos of EMMYs presenters and winners, in real-time, to catch the discerning eyes …
Animated GIFs
American Horror Story Hotel: Welcome To The Cortez Gif Set
Every year fans clamour for any insight into the setting of American Horror Story. Hoping to whet the appetite of fans everywhere and generate buzz, FX created a series of cryptic gifs that teased the show's disturbing new setting.
Animated GIFs
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal was to utilize…
Animated GIFs
GoT Betrayals
To drive anticipation for the fifth season of Game of Thrones and catch fans up on the last 4 seasons, HBO created a #GoTBetrayals linear marathon showcasing the best and baddest betrayals in the series' history.
Animated GIFs
Name Your Car Day
At Honda, we like to keep a constant conversation with our fans to let them know how much we appreciate their Honda Love. October 2, National Name Your Car Day, gave us the perfect opportunity to take this conversation to the next level. Since Honda fans have a special relationship with their cars, many of which they have named, we wanted to encourage peop…
Animated GIFs
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chances are, you may have asked for no utensils or maybe extra Sriracha. Some of the users of our platform have taken their "special instructions" in an entirely different direction - requesting drawings on their bags. The hundreds of special instructions requests…
Animated GIFs
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversation with Clo…
Animated GIFs
Wells Fargo Diwali: The Best Smiles Are The Ones We Create
"Diwali – The Festival of Lights" is one of the largest, most highly anticipated Asian Indian (AI) celebrations. Diwali celebrates the victory of "Good over Evil" and "Light over Darkness" for five continuous days. During this five-day period, traditions consist of family and loved ones spending time together, bonding over spiritual/emotional connections, a…
Animated GIFs
Wet Hot American Summer: First Day of Camp - Wet Hot Gifs
Enjoy a Wet Hot moment and share it with friends and loved ones.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!