THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best use of Animated GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Winner

Animated GIFs
winner
Hulu: The Perfect GIF
Nothing makes a point quite like a great GIF, but while the Internet is chock full of various GIFs,…

Finalists

Animated GIFs
finalist
bronze honor
Hannibal Travel Posters
With fall launches around the corner, NBC turned to us for high-end social content. We dove in with…
Animated GIFs
finalist
'Tis the SEAson for Long John Silver's
Throughout December 2015, the Long John Silver's Facebook Page highlighted holiday-centric animated…
Animated GIFs
finalist
Hulu: TV GIFs
Creating GIFs that stand out in a sea of content is not an easy task – even beloved properties can …
Animated GIFs
finalist
Kitty Litter Angel
To engage meowbox's followers, gain some new ones, and wish the entire online cat community a happ…
Animated GIFs
finalist
That New Phone Feeling
For the past several phone launches, Samsung had stuck to strictly incremental upgrades while the p…
Animated GIFs
finalist
Who Won Booking Summer?
The summer months are peak mobile booking season in the US and UK with a significant proportion of …

Nominees

Animated GIFs
#OursToLose
The 2015 United Nations Climate Change Conference, or COP21, was widely seen as a once in a lifetim…
Animated GIFs
2015 Emmys Cinemagraphs
As the network hosting the 67th Primetime Emmy Awards, our objective was to break through the clutt…
Animated GIFs
4NewsWall
Channel 4 News approached 4creative with a challenge to engage 16-34 year olds in a new, exciting a…
Animated GIFs
67th EMMYs Cinemagraph Campaign
To make arresting, beautiful content from images of Emmy Awards shows of yesteryear, and current pr…
Animated GIFs
American Horror Story Hotel: Welcome To The Cortez Gif Set
Every year fans clamour for any insight into the setting of American Horror Story. Hoping to whet t…
Animated GIFs
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since…
Animated GIFs
GoT Betrayals
To drive anticipation for the fifth season of Game of Thrones and catch fans up on the last 4 seaso…
Animated GIFs
Name Your Car Day
At Honda, we like to keep a constant conversation with our fans to let them know how much we appre…
Animated GIFs
Olo Bags: "Please Draw _____ on the Bag"
Have you ever ordered food online and requested something in the "special instructions" field? Chan…
Animated GIFs
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Animated GIFs
Wells Fargo Diwali: The Best Smiles Are The Ones We Create
"Diwali – The Festival of Lights" is one of the largest, most highly anticipated Asian Indian (AI) …
Animated GIFs
Wet Hot American Summer: First Day of Camp - Wet Hot Gifs
Enjoy a Wet Hot moment and share it with friends and loved ones.