THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

Winner

Online Community
winner
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…

Finalists

Online Community
finalist
gold honor
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since…
Online Community
finalist
silver honor
#AirbnbSundance
Whether our community were attending the Sundance Film Festival or not, we wanted to make sure they…
Online Community
finalist
silver honor
Best Online Community - American Horror Story: Hotel
Seeking to increase engagement and capitalize on the show's hotel theme, FX teamed created a series…
Online Community
finalist
silver honor
Good Tweeting, great eating!
We strive to provide a community for take-out obsessed foodies across the country. We're continuous…
Online Community
finalist
silver honor
Planet of Triumphs
In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not …
Online Community
finalist
bronze honor
@CBC's "VALENTINES FOR CANADA"
The main goal of our @CBC Social Media channels is to foster conversations with Canadians from coas…
Online Community
finalist
bronze honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
-Excite fans for Mario Party 10 (MP10)-Amplify awareness outside of NOA's core audience-Encourage f…
Online Community
finalist
bronze honor
Furious 7
Universal Pictures' Furious 7 opened in theaters on April 3, 2015 with high expectations. The seven…
Online Community
finalist
bronze honor
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Online Community
finalist
bronze honor
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, c…
Online Community
finalist
bronze honor
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Online Community
finalist
bronze honor
Taking Stoked to the Next Level: GoPro
GoPro was founded on the power of the stoke and our objectives for 2015 were to increase our Instag…
Online Community
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media …
Online Community
finalist
BBC America on Snapchat
The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of…
Online Community
finalist
Comcast Redesigns Customer Help & Support Community
Comcast's Community has 4 key goals. They are: Minimize customer effort required to find answers wi…
Online Community
finalist
Community for Yahoo
The Assignment: Take a show that in spite of an enthusiastic fan base, has changed networks, platfo…
Online Community
finalist
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in…
Online Community
finalist
Scream Queens Virtual Rush
In a television landscape filled with more options than ever before, we aimed to make Scream Queens…
Online Community
finalist
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…

Nominees

Online Community
#TakisTales
To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through …
Online Community
Engaging Cookie Fans on a National Level: A Girl Scout Cookie Recipe Contest!
The Girl Scout Cookie Program is about much more than purchasing a box of treats. It's creating a l…
Online Community
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of …
Online Community
Gold Peak Tea Sparks Fans to Experience “The Taste That Brings You Home”
With nearly 1.5 billion monthly users who spend an average of 40 minutes on its site, Facebook pres…