THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
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Global Campaign
Integrated Campaign
Launch Campaign
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Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
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NFTs
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Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
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Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
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Employee Engagement
Event & Experiential
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Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
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Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
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Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
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Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
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Branded Podcast
Comedy Podcast
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News & Politics Podcast
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Other Podcast Genres
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Podcast Mini Series
Science & Technology Podcast
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Sports & Health Podcast
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True Crime & Documentary Podcast
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Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
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Featurette or Behind The Scenes Video
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Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
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Vertical Video
Video Ad
Video Series
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From the 8th Annual Shorty Awards
Best Online Community
This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.
Winner
Online Community
winner
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
Finalists
Online Community
finalist
gold honor
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since…
Online Community
finalist
silver honor
#AirbnbSundance
Whether our community were attending the Sundance Film Festival or not, we wanted to make sure they…
Online Community
finalist
silver honor
Best Online Community - American Horror Story: Hotel
Seeking to increase engagement and capitalize on the show's hotel theme, FX teamed created a series…
Online Community
finalist
silver honor
Good Tweeting, great eating!
We strive to provide a community for take-out obsessed foodies across the country. We're continuous…
Online Community
finalist
silver honor
Planet of Triumphs
In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not …
Online Community
finalist
bronze honor
@CBC's "VALENTINES FOR CANADA"
The main goal of our @CBC Social Media channels is to foster conversations with Canadians from coas…
Online Community
finalist
bronze honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
-Excite fans for Mario Party 10 (MP10)-Amplify awareness outside of NOA's core audience-Encourage f…
Online Community
finalist
bronze honor
Furious 7
Universal Pictures' Furious 7 opened in theaters on April 3, 2015 with high expectations. The seven…
Online Community
finalist
bronze honor
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Online Community
finalist
bronze honor
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, c…
Online Community
finalist
bronze honor
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Online Community
finalist
bronze honor
Taking Stoked to the Next Level: GoPro
GoPro was founded on the power of the stoke and our objectives for 2015 were to increase our Instag…
Online Community
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media …
Online Community
finalist
BBC America on Snapchat
The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of…
Online Community
finalist
Comcast Redesigns Customer Help & Support Community
Comcast's Community has 4 key goals. They are: Minimize customer effort required to find answers wi…
Online Community
finalist
Community for Yahoo
The Assignment: Take a show that in spite of an enthusiastic fan base, has changed networks, platfo…
Online Community
finalist
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in…
Online Community
finalist
Scream Queens Virtual Rush
In a television landscape filled with more options than ever before, we aimed to make Scream Queens…
Online Community
finalist
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…
Nominees
Online Community
finalist
silver honor
#AirbnbSundance
Whether our community were attending the Sundance Film Festival or not, we wanted to make sure they…
Online Community
#TakisTales
To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through …
Online Community
finalist
bronze honor
@CBC's "VALENTINES FOR CANADA"
The main goal of our @CBC Social Media channels is to foster conversations with Canadians from coas…
Online Community
winner
@SummerBreak, a single summer told over multiple platforms
These days if we have a moment to ourselves, we are as likely to scroll through images of our frien…
Online Community
finalist
AJ+
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media …
Online Community
finalist
BBC America on Snapchat
The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of…
Online Community
finalist
silver honor
Best Online Community - American Horror Story: Hotel
Seeking to increase engagement and capitalize on the show's hotel theme, FX teamed created a series…
Online Community
finalist
bronze honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
-Excite fans for Mario Party 10 (MP10)-Amplify awareness outside of NOA's core audience-Encourage f…
Online Community
finalist
Comcast Redesigns Customer Help & Support Community
Comcast's Community has 4 key goals. They are: Minimize customer effort required to find answers wi…
Online Community
finalist
Community for Yahoo
The Assignment: Take a show that in spite of an enthusiastic fan base, has changed networks, platfo…
Online Community
finalist
gold honor
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since…
Online Community
Engaging Cookie Fans on a National Level: A Girl Scout Cookie Recipe Contest!
The Girl Scout Cookie Program is about much more than purchasing a box of treats. It's creating a l…
Online Community
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of …
Online Community
finalist
bronze honor
Furious 7
Universal Pictures' Furious 7 opened in theaters on April 3, 2015 with high expectations. The seven…
Online Community
Gold Peak Tea Sparks Fans to Experience “The Taste That Brings You Home”
With nearly 1.5 billion monthly users who spend an average of 40 minutes on its site, Facebook pres…
Online Community
finalist
silver honor
Good Tweeting, great eating!
We strive to provide a community for take-out obsessed foodies across the country. We're continuous…
Online Community
finalist
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in…
Online Community
finalist
bronze honor
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Online Community
finalist
bronze honor
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, c…
Online Community
finalist
bronze honor
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
Online Community
finalist
silver honor
Planet of Triumphs
In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not …
Online Community
finalist
Scream Queens Virtual Rush
In a television landscape filled with more options than ever before, we aimed to make Scream Queens…
Online Community
finalist
bronze honor
Taking Stoked to the Next Level: GoPro
GoPro was founded on the power of the stoke and our objectives for 2015 were to increase our Instag…
Online Community
finalist
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…
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