CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

BBC America on Snapchat

Finalist in Online Community

Entered in Snapchat

About this entry

The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of new platforms and technologies, which is why the BBC America network was such a natural fit for Snapchat. Snapchat is an important platform to share never before seen content, news, and announcements, giving us a golden opportunity to have an open dialogue with our community.

BBC America has developed a brand known for experimentation and innovation in social media. To continue this distinction, we launched the official BBC America Snapchat where fans and the community gather to see what's happening in real-time.

The objective of starting the official BBC America Snapchat account was to continue growing our loyal audience and to share never before seen content with fans.

Why does this entry deserve to win?

BBC America has strived to build a strong brand by putting innovative social media at the center of its strategy. To continue building our incredibly active community, BBC America launched the Snapchat account to share exclusive footage, images from shows, news, announcements, and to highlight community culture.

Implementation included:

Building the BBC America brand on a new platform required perspective, analysis, and action. Our approach was four-tiered: we address new platforms and technologies, how we use them to speak to our community, which tentpoles to establish, and how to enlist all departments of the organization for collaboration, which is evidenced by the types of unique content we share with our Snapchat community, and the excited feedback we receive from them.

Results

The BBC America Snapchat community has grown impressively, and is evidenced by increasing our engagement by 800% in around 9 months on the platform through December '15. This is an incredible rate of growth, and is evidence of just how popular the account has become.

We are building a highly engaged community on Snapchat which is allowing BBC America to unite intellectual property, characters, and talent under one tent.

We allowed BBC America to engage with our fan community on a new platform that they were excited about. We created new content, participation opportunities, and were able to eventize tentpole events for the brand through live coverage.

Media

Video for BBC America on Snapchat

Produced by

Everybody At Once, BBC America

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.