13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.


#BallotBriefcase on Snapchat
The BallotBriefcase is Hollywood's hottest diva and is making waves on Snapchat. It embarked on a journey across the US, making celebrity appearances, signing autographs, posing for photo opps, mobilizing employees to bring awareness to PwC's 82 year involvement in the Academy Awards. Thousands of our people have rallied around the BallotBriefcase in person…
67th EMMYs Live Story
To use the excitement of our EMMYs red carpet and awards show event to reach a new crowd of younger TV fans within Snapchat's significant user base, via its unique platform that engages this audience with real-time content.
AT&T: Strongest Snaps
The ways in which fans view and engage with college football is rapidly diversifying from simply watching horizontal TV to capturing, sharing and viewing user experiences on vertical smartphones. To stay ahead of this seismic shift in consumer behaviour AT&T set two goals:1) Behavioural: Engage college football fans with a mobile first idea that shows how A…
BB-8 by Sphero - Force Friday Snapchat Launch
Over the years, the magic of Star Wars™ has always lived on screen and in our imaginations. Thanks to our advancements in technology, we've made it possible to bring a new part of Star Wars: The Force Awakens™ into your home.On September 4th 2015, a day known to Star Wars fans as Force Friday, we launched the app-enabled Droid BB-8 into the world using Snap…
BBC America on Snapchat
The BBC America audience lives on the smart edge of pop culture. Our audience are early adopters of new platforms and technologies, which is why the BBC America network was such a natural fit for Snapchat. Snapchat is an important platform to share never before seen content, news, and announcements, giving us a golden opportunity to have an open dialogue wi…
EZoo Snapchat
In 2015, the Electric Zoo festival returned as "Electric Zoo: Transformed," highlighting a new theme, a re-imagined concept, and a creative partnership with SFX Entertainment.Enter MasterCard. Anxious to drive brand preference amongst a Millennial target for the first time, and armed with a new global SFX sponsorship, MasterCard dove head first into New Yor…
Funny Or Die - Snapchat - "Shitty Lunch"
Join John every Thursday as he squanders another lunch break. Whether it's fact checking an unfavorable Yelp review or just doing something extremely unpleasant, Shitty Lunch is the lunch break you'd rather watch than experience.
In 2015, girlsHBO sought to take the Girls Snapchat presence to a whole new level with a series of one-of-a-kind stunts, content and promotions that would grow our followers and engage our passionate fan base.
Goldman Sachs & Snapchat
Goldman Sachs is a leading global investment banking, securities, and investment management firm that provides its employees the opportunity to make a meaningful impact. While Goldman Sachs is a household name in finance, given the growth of technology careers at the firm and the evolving industry landscape, we aimed to highlight the breadth of opportuniti…
How we used Snapchat to launch the Dubai Comedy Festival
October 2015 saw the first ever Dubai Comedy Festival bring international and local comedians together for 10 days of side splitting shows.1000heads were challenged to launch the festival in a new, fresh and original way.
MSNBC's Global Citizen Festival Snap Challenge
Most people don't hear the words "global poverty" and assume it's a challenge they can tackle. In 2015, MSNBC partnered with the Global Poverty Project to amplify the message that small actions can lead to big change. Through an emphasis on digital communication, events, and distribution, the effort was met with the loudest call yet from Global Citizens aro…
McDonald's Geofilters
Our goal was to create a first-to-market idea on an emerging platform that not only allowed consumers to create and distribute content on McDonald's behalf, but also served to drive people in-restaurant seeking out that content. Reaching on-the-go consumers via their mobile device is critical to McDonald's quick-service business, so we needed a short-conten…
Mission Impossible: Rogue Nation - Snapchat Mission Month
Paramount Pictures created the Mission Month Campaign for Mission Impossible: Rogue Nation. This campaign featured "self-destructing missions" which effectively combined key features from Snapchat and the Mission Impossible franchise. Fans were brought into the world of the film with engaging missions and exclusive content ahead of the theatrical release.…
Mountain Dew Kickstart Kickstory
Mountain Dew's breakout sparkling juice drink, Mtn Dew Kickstart, was entering its third year. Although the product had been successful in driving sales for the brand, VaynerMedia needed to quickly build awareness for two new flavors with a new value proposition and packaging. The brand chose to make Super Bowl weekend the focal point of the marketing campa…
NBC's The Voice Interacts with Fans on Snapchat for Valentines Day
NBC's hit singing competition The Voice wanted to give their fans something special for Valentine's Day, and PopShorts delivered with a custom, 24-hour Snapchat campaign that won over their audience with a unique, interactive experience.
Nasdaq Connects with the Next Generation of Entrepreneurs using Snapchat
Our goal is to educate, support and welcome the next cohort of up and coming Entrepreneurs. By communicating directly with them on the platform they use, Snapchat allows us to show a different side of a stock market. We are the fun exchange, where the world's most well-known brands and innovators of all things binge-worthy (Facebook, Amazon, Netflix, Google…
Not your mother’s CNN. Our year on Snapchat Discover.
CNN on Snapchat Discover is changing how the next generation thinks about and consumes news. Through customized daily editions, CNN's Snapchat channel delivers the most pressing, interesting and impactful CNN reporting of the past 24 hours from around the world. And, it's all told in a visually compelling style that's unique from what you'll find on any of …
Now Hiring with Michelle Wolf
Itchy buttholes. Workplace harassment. Chest zits. All are uncomfortable, but none hold a candle to Now Hiring, the marvelously awkward office comedy created by and starring Michelle Wolf that features all three of those things (in addition to a slew of other unpleasantries). Created specifically for Snapchat Discover, Now Hiring was designed both to showca…
Paper Towns: Exclusive Snapchat Content
Don't play it safe. That was the message of Paper Towns, and the spirit to convey throughout our social campaign. Our aim was to reach a savvy teen audience who uses Snapchat as a way to share many of their first real-life experiences.
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wanted to use this to strengthen their relationship with potential and existing fans.
Pretty Little Liars Snapchat Account
With Snapchat becoming increasingly popular with our target audience, we decided to launch a PLL Snapchat account in order to engage with fans of the series. However, we didn't want to quietly launch the account and wait for fans to find it. We wanted to launch the PLL account by using the platform in a never-been-done-before way that was befitting of the …
Snapchat: Shaken, Stirred and Snapped for James Bond
Sony Pictures Entertainment's Spectre was the latest installment of the James Bond movie franchise. In keeping with Bond's take-no-prisoners attitude, Sony wanted to create a first-of-its kind digital event to build buzz around the 2016 worldwide release of Spectre. To that end, Sony tapped Something Massive to create Snapchat's first ever 24 hour pop-up "D…
SnapperHero: First Scripted Series on Snapchat
Entering Snapchat as a brand can feel a lot like being an awkward teenager trying to navigate lunchroom politics. That was especially true in the early part of 2015 when Discover had yet to launch and Snapchat wasn't yet offering brands a lot of consumer engagement options. But, when AT&T was looking to position its brand as the best mobile provider for the…
TRESemmé NYFW All Access with Snapchat
TRESemmé is the official hair care sponsor of New York Fashion Week and has gained notoriety by partnering with some of the hottest designers including Rebecca Minkoff, Marissa Webb, and Rachel Zoe to create and style the runway looks that complement the designer's fashions for the past 15 seasons. Our mission has become 'Runway Hair You Can Wear', as we se…
The Peanuts Movie / Sponsored Snapchat Lens
20th Century Fox approached AvatarLabs with a special Peanuts Movie request: help Snoopy, Charlie and the gang go mobile with millennials and teens, groups that didn't spend as much time with the fabled franchise growing up. Picking a platform was easy—Snapchat. The execution required a more elaborate solve.A significant part of Snapchat's appeal is derived…
The name's Chat, Snapchat
Over 22 films and spanning over 50 years, James Bond is the longest running film series to date. With the winning formula of guns, gadgets and gorgeous guys and girls, plus one of the world's most recognisable audio signatures, it is a brand that has lived for generations. This is a film that sells itself to its pre-established fan base. For the launch of S…
Trolli Snapchat Pool Party
Ferrara Candy Company tasked Periscope with finding uniquely provocative ways to reach Gen Zers and millennials for its brand Trolli. With more than 60 percent of U.S. smartphone users ages 13–34 on Snapchat, Periscope knew it must bring Trolli to that platform to be part of the conversation.
Walmart.com #SnapFriday
Walmart.com was seeking to boost awareness around Walmart.com's Black Friday Tab Leak. They wanted to introduce Walmart.com's Black Friday tab leak to a new generation of online holiday shoppers and modernize Walmart.com's Black Friday tab leak announcement to gain relevance among a qualified audience.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!