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Special Project

Special Project
From the 8th Annual Shorty Awards

Trolli Snapchat Pool Party

Entered in Snapchat


Ferrara Candy Company tasked Periscope with finding uniquely provocative ways to reach Gen Zers and millennials for its brand Trolli. With more than 60 percent of U.S. smartphone users ages 13–34 on Snapchat, Periscope knew it must bring Trolli to that platform to be part of the conversation.

Strategy and Execution

How could Trolli break through? Make a splash by throwing the world's first-ever Snapchat Pool Party.

First, we added friends on Snapchat by leveraging existing social channel followings. Then we created intrigue and engagement by asking followers to "snap us a selfie" to RSVP to our pool party days in advance with a countdown. We even invited Snapchat celebs to attend! We replied to and followed every person who snapped us a selfie leading up to the day of the pool party, fostering and creating relationships with followers as you would with your own besties on the platform.

Then it was time to PARTY! With two weirdly awesome hosts, the party commenced. How did people attend? We put their selfies on popsicle sticks so they could enjoy everything from a dip in the gummi-filled pool while listening to tunes to chomping on gummified pizza. Then we dropped the real cannonball: We launched a mouthwatering new candy, Very Berry Sour Brite Crawlers, and gave our Snapchat friends an opportunity to be the first to have those berry flavors hit their taste buds.


824 people RSVP'd (sent us selfies)

Gained 2,320 followers in one week with $0

73% of our followers viewed our story — that engagement rate blows other social channels OUT OF THE WATER

Nearly 10% of our followers took screenshots of our snap story


Video for Trolli Snapchat Pool Party

Entrant Company / Organization Name

Periscope, Ferrara Candy Company


Entry Credits