entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

BB-8 by Sphero - Force Friday Snapchat Launch

Entered in Influencer & Celebrity Campaign, Snapchat

About this entry

Over the years, the magic of Star Wars™ has always lived on screen and in our imaginations. Thanks to our advancements in technology, we've made it possible to bring a new part of Star Wars: The Force Awakens™ into your home.

On September 4th 2015, a day known to Star Wars fans as Force Friday, we launched the app-enabled Droid BB-8 into the world using Snapchat as a key channel to capture the joy and excitement of the global #ForceFriday event.

BB-8 sold out everywhere within hours.

Why does this entry deserve to win?

Together with Naritiv, we invited 5 of the best Snapchatters to five flagship Disney stores around the world (San Francisco, New York City, Paris, London, and Dublin) for the #ForceFriday midnight launch of our new product, the BB-8 Droid.

The creators waited in line and snapped the hype and excitement of their fellow fans. The next day each creator took their new Droid friend on an adventure in their city.

What made this unique? It's the first global product launch using Snapchat that we know of. Five different stories going simultaneously in multiple time zones around the world. All within 24 hours.

We loved working with our talented creators:

Mike Platco (mplatco)

Shaun McBride (shonduras)

Chris Carmichael (chriscarm)

Geir Ove Pedersen (Geeohsnap)

Matthew Paquette (mattpvine)

Results

Metrics

Insights

Media

Video for BB-8 by Sphero - Force Friday Snapchat Launch

Produced by

Sphero & Naritiv

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018