THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Influencer and Celebrity Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include social profile takeovers, live hangouts, Twitter chats and viral video marketing campaigns among others.

See previous winners and honorees here.

Winner

Influencer & Celebrity Campaign
winner
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…

Finalists

Influencer & Celebrity Campaign
finalist
silver honor
Apartments.com: #MovinOnUp
We created the #MovinOnUp social campaign to assist in building buzz around Apartments.com's first …
Influencer & Celebrity Campaign
finalist
bronze honor
"I Am A Witness" Bullying Prevention Campaign
Eighty eight percent of teens that use social media report witnessing others being mean or cruel on…
Influencer & Celebrity Campaign
finalist
bronze honor
Molly Hartley's Social Media Exorcism
Fox Home Entertainment tasked Digital Media Management with creating a social influencer campaign t…
Influencer & Celebrity Campaign
finalist
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Influencer & Celebrity Campaign
finalist
El Streaker
In order to present DishLATINO as the ultimate provider of the world's best soccer matches, and to …
Influencer & Celebrity Campaign
finalist
Fostering Brand Loyalty via Fútbol – How MasterCard Owned Copa America 2015
Our objective was to amplify the MasterCard's sponsorship of Copa América Chile 2015, the biggest f…
Influencer & Celebrity Campaign
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Influencer & Celebrity Campaign
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Influencer & Celebrity Campaign
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Influencer & Celebrity Campaign
finalist
Marshawn Lynch's Skittles Press Conference
Aside from being the Seattle Seahawks' best player, Marshawn Lynch is widely known for two things: …
Influencer & Celebrity Campaign
finalist
PlayStation: Happy Birthday PewDiePie
To create a viral moment for the PlayStation brand.
Influencer & Celebrity Campaign
finalist
SnapperHero: First Scripted Series on Snapchat
Entering Snapchat as a brand can feel a lot like being an awkward teenager trying to navigate lunch…
Influencer & Celebrity Campaign
finalist
Social Influencers Launch Nickelodeon's Latest Hits
This year, Nickelodeon dove headfirst into the influencer space across a variety of campaigns to h…
Influencer & Celebrity Campaign
finalist
Taken 3 - Liam Neeson LinkedIn Contest
Fans loved the Taken franchise, but cynicism about the final installment was high. Though Taken 3 c…
Influencer & Celebrity Campaign
finalist
That time Arby’s made friends with Jon Stewart
To fully understand the Arby's interaction with Jon Stewart and The Daily Show, one must go back a …
Influencer & Celebrity Campaign
finalist
The Board
K-Swiss is a heritage American sneaker brand established in 1966 that's known for one of the most i…

Nominees

Influencer & Celebrity Campaign
VH1’s Candidly Nicole Presents “Candid Moments”
Following a memorable first season, VH1's Candidly Nicole geared up for its season 2 premiere by pa…
Influencer & Celebrity Campaign
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Influencer & Celebrity Campaign
#GoodIsWinning Campaign Engages Pope Francis with US Millennials
Following Pope Francis' directive for the Catholic Church to expand use of digital and social media…
Influencer & Celebrity Campaign
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Influencer & Celebrity Campaign
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
Influencer & Celebrity Campaign
100 Dancing Robots Come to Life (ft. Jordyn Jones)
There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is…
Influencer & Celebrity Campaign
ALDI Cart Smarts with Ben Bailey
ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …
Influencer & Celebrity Campaign
Absolut Quality
With the rise of craft-spirit makers in the vodka category, compounding the struggle for consume…
Influencer & Celebrity Campaign
Air Canada Inaugural Flights
There's something to be said about the celebration of travelling to new destinations. In a modern w…
Influencer & Celebrity Campaign
Android Pay Case
Millennials have almost no involvement when it comes to their payment card. It's something they do …
Influencer & Celebrity Campaign
BB-8 by Sphero - Force Friday Snapchat Launch
Over the years, the magic of Star Wars™ has always lived on screen and in our imaginations. Thanks …
Influencer & Celebrity Campaign
Chevrolet's #BestDayEver
Chevrolet and Carat tasked several partners with creating epic real people surprises around the cou…
Influencer & Celebrity Campaign
Cimorelli’s Skype Sourced Music Video
Change perception of Skype amongst the key target demographic of 18-26 year olds showcasing how the…
Influencer & Celebrity Campaign
Cricket Wireless Gives Music Lovers “Something to Smile About”
BUSINESS CHALENGE Cricket Wireless and its Social Media Agency of Record, Max Borges Agency, want…
Influencer & Celebrity Campaign
Domino’s/Hindsight
With the upcoming launch of their voice-ordering app and the next foray into advanced technology, D…
Influencer & Celebrity Campaign
Flama - Coca-Cola Taste Of Fame
The main objective for Coca-Cola's Taste Of Fame campaign was for Coke to connect to Hispanic teens…
Influencer & Celebrity Campaign
Flazéda by Pearl
Celebrity perfumery Xyrena collaborated with Pearl of RuPaul's Drag Race fame to release a signatur…
Influencer & Celebrity Campaign
Goosebumps Influencer VR Instagram Campaign
When the classic book series Goosebumps came to life in theaters, Sony pictures and their agency Un…
Influencer & Celebrity Campaign
Harman Kardon; #MusicLife
The Brand and TargetThe Harman Kardon Wireless home audio system launched Harman Kardon's mission i…
Influencer & Celebrity Campaign
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
Influencer & Celebrity Campaign
Jennifer Garner Partners with Huggies
Situation: For years, there have been two categories for diapers - premium diapers and value diaper…
Influencer & Celebrity Campaign
Jimi's Legend Series
Young drink drivers are most at risk of being in a drink driving crash.They're also our hardest to …
Influencer & Celebrity Campaign
Kate McKinnon - The MORE Experiments
The Ford Focus is a car that offers a lot of choices to consumers. This campaign features the vehic…
Influencer & Celebrity Campaign
Katy Perry's Mad Potion
Katy Perry has a powerful digital presence and is the most followed person on Twitter (74MM+ follow…
Influencer & Celebrity Campaign
Kim at the Museum
We had some spare time on a Friday. We had a half-empty metro card, a copy of Kim Kardashian's "Sel…
Influencer & Celebrity Campaign
Kingsford’s #PayEd Campaign
The team was tasked with jumpstarting the grilling season prior to the summer months by infusing ch…
Influencer & Celebrity Campaign
LEGO Jurassic World: The Park is Open to Influencers!
Make a Mosasaurus-sized social media splash to maximize awareness of LEGO Jurassic World upon its …
Influencer & Celebrity Campaign
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Influencer & Celebrity Campaign
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
Influencer & Celebrity Campaign
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
How does an iconic brand like M&M'S engage the all-important Millennial and Gen-Z audiences? By bri…
Influencer & Celebrity Campaign
Maze Runner: The Scorch Trials - The Flare Infection
Fans of the Maze Runner series are obsessed with all things related to Grievers, Gladers, Cranks, a…
Influencer & Celebrity Campaign
Nicole Warne Digital Consultant
We partnered with one of Australia's most influential online personalities and digital entrepreneur…
Influencer & Celebrity Campaign
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
Influencer & Celebrity Campaign
Oxygen’s The Prancing Elites Project – Influencer Program with Lohanthony
The objective of partnering with a social influencer for The Prancing Elites Project season 1 marke…
Influencer & Celebrity Campaign
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wa…
Influencer & Celebrity Campaign
Sam Tsui at Lollapalooza for Renaissance Hotels
At Renaissance Hotels, it's business unusual. We're on a mission to defy the conventions of busine…
Influencer & Celebrity Campaign
Shaun T x FILA #OppRUNtunity - Best Influencer and Celebrity Campaign
The #OppRUNtunity initiative with Kohl's, Shaun T and FILA was an activation designed to connect wi…
Influencer & Celebrity Campaign
Sour Patch Kids Breaking Out: Prom
Our main objective was to tap into relevant, influential talent leveraging them as brand ambassador…
Influencer & Celebrity Campaign
Starbucks Frappuccino Summer of Fun
While Starbucks is a category and market leader, the summer beverage landscape is increasingly crow…
Influencer & Celebrity Campaign
Summer of #5TruthorDare
The goal of this cross-platform campaign was to create a cultural "movement" by promoting and socia…
Influencer & Celebrity Campaign
There Are No Hassles When You Clean with Clorox Like “The Hoff”
More than half of cleaning occasions happen in less than 10 minutes during the "cracks" of the day …
Influencer & Celebrity Campaign
Weekend Wanderer
In early summer 2015, Alaska Airlines sought to run an Instagram-focused campaign designed to: Str…
Influencer & Celebrity Campaign
Wilton + Rosanna Pansino = Winning Combination
Wilton Cake Decorating wanted to do something big in 2015. Rosanna Pansino of Nerdy Nummies caught …
Influencer & Celebrity Campaign
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…