THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Kim at the Museum

Entered in Influencer & Celebrity Campaign, Humor

Objectives

We had some spare time on a Friday. We had a half-empty metro card, a copy of Kim Kardashian's "Selfish", and an intern named Rob.

Strategy and Execution

We took Kim Kardashian and our intern Rob to the Met Museum and created Kim at the Museum:

A highly important Tumblr of Kim Kardashian's modern masterpiece Selfish juxtaposed with classic masterpieces at the Met Museum.

Results

Beautiful press from outlets including i-d, Complex, Buzzfeed, GQ, Gawker, Mashable, HuffingtonPost, Grazia and beyond.

Media

Entrant Company / Organization Name

Sid Lee New York, n/a

Link

Entry Credits