THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used Humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Mustang Speed Dating
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…

Finalists

Humor
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school e…
Humor
finalist
Best Use of Humor – Archer: Pam’s Hacked Photos
No one will ever forget the day Pam Poovey's NSFW photos were leaked on the internet. Not that Pam …
Humor
finalist
Ladbrokes Barkingham Palace Gold Cup
With the birth of the second Royal Baby in April 2015 worth £100 million to the betting industry an…
Humor
finalist
Last Week Tonight
Two years ago, Last Week Tonight with John Oliver, premiered amidst a television landscape dense wi…
Humor
finalist
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Humor
finalist
Party Hard Moms
Hefty was launching a new crack resistant party cup and wanted to target moms, giving them permissi…
Humor
finalist
Say No To Spec
Five years ago, our agency made an unconventional decision to say no to speculative work in pitche…
Humor
finalist
The Daily Show - Debate Live Twitter Coverage
To unleash the smart, satirical news voice of The Daily Show onto the screens of millions during th…

Nominees

Humor
"It's Sunday Night"
The Super Bowl is the biggest day of the year for America's favorite sport. It's also the most expe…
Humor
#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #…
Humor
Android Pay Case
Millennials have almost no involvement when it comes to their payment card. It's something they do …
Humor
Artisanal Hipster Pilgrim
Stuffing is delicious. That's why people love it. But for some reason, people only eat it one day a…
Humor
Casper: The Bed That Wants to Go Back to Bed
If you were channeling your inner mattress, what would you say? We assume you wouldn't want to talk…
Humor
El Streaker
In order to present DishLATINO as the ultimate provider of the world's best soccer matches, and to …
Humor
FannyBasket
The goals for Target's first-ever April Fools campaign: create content that stands out, drives bran…
Humor
Flama - Joanna Rants Series
Flama is a digital video network created for, by and with Hispanic millennials. As part of the eff…
Humor
Funny Or Die
To bring our distinct comedic voice to where our audience lives.
Humor
Kate McKinnon - The MORE Experiments
The Ford Focus is a car that offers a lot of choices to consumers. This campaign features the vehic…
Humor
Kim at the Museum
We had some spare time on a Friday. We had a half-empty metro card, a copy of Kim Kardashian's "Sel…
Humor
Monster Super Bowl 2015 Twitter Campaign
Monster's deep understanding of Twitter lead us to a novel thought: What if we purposefully made a …
Humor
Mosquitonado
Terminix is the world's largest pest-control company, but like many category leaders with broad foo…
Humor
Motorola: #MotoSelfieStick
The second generation Moto X was introduced in the Fall of 2014, and received great reviews from te…
Humor
Overdubs
The purpose of this campaign is to show viewers exactly why they should be interested in the new Fo…
Humor
Rally the World - Do it for the Drive
Volkswagen is the leading rally motorsport team, winning all major titles in recent years. However,…
Humor
RuffLife
The goal was to create shareable content to generate awareness and encouraged pet owners to spay an…
Humor
SoCo Takes Flight with First Drone Delivery
What do Southern Comfort and April Fools' Day have in common? Funny, cheeky and filled with Cara…
Humor
Sunoco Burnt Rubbér
Auto racing is a uniquely visceral experience. There is nothing like the sights, sounds and smells…
Humor
Take My Money, HBO
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Humor
The Advertising Prophet
The Digital Content NewFronts are a two week showcase for brands to hear from top content creators …
Humor
The Burger King Tweet Heard Round The Universe
On Twitter, Burger King makes clear that it has its finger on the pulse of pop culture. Whenever th…
Humor
The Ford Flux Capacitor (Happy Back to the Future Day)
Thirty years ago, movie lovers travelled into the future to visit a time that seemed almost unimag…
Humor
Translating Tech with Avaya
The communications technology industry becomes more complicated, more cluttered and more complex ev…
Humor
Turkey Run
AutoZone wanted to remind DIY car owners of the importance of car care during the Thanksgiving seas…
Humor
Wet Hot American Summer: First Day of Camp - Wet Hot Twitter
Picture yourself back in the 80's. Your mom is out. You're home alone. And the only thing you can t…
Humor
Why Slim Jim Bacon Jerky Is Better Than A Relationship
With Slim Jim Bacon Jerky hitting the marketplace, the product needed a socially driven marketing c…
Humor
Xbox One Innovation Guy
To drive awareness for Xbox One's newest features and most recent innovations- including backward c…