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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Best Use of Humor – Archer: Pam’s Hacked Photos

Finalist in Humor

About this entry

No one will ever forget the day Pam Poovey's NSFW photos were leaked on the internet. Not that Pam minds.

To promote the highly anticipated return of Archer, FX and Floyd County capitalized on the mass celebrity photo hack (otherwise known as "The Fappening") and proudly released racy photos of Archer's buxom beauty much to the delight of Archer fans and perverts all over the world. Our goal was to create interest and excitement for Archer's all new season, as well as a viral campaign that would introduce prospective fans to the show's unique, sharp humor. Trust us, once you see these images… you will not soon forget them.

‪#‎TheFapPaming. Always remember.

Why does this entry deserve to win?

FX Networks partnered with Floyd County to design one-of-a-kind custom images that humorously poked fun at the topical pop culture controversy known as "The Fappening." In an effort to parody the internet phenomenon, FX and Floyd County created #TheFapPaming: a series of farcical sexy selfies that featured Pam, Archer's popular and sexually-liberated beauty, with some of her favorite snacks (like fried chicken).

The images were released across FX's social media platforms, and the social team worked closely with PR to get additional media support. In addition, the team collaborated with Floyd County, who manages Pam's character account on Twitter, to stage a wide release of the "hacked" photos.

Results

Pam's hacked photos garnered more than 18k likes on the Archer Facebook page, and got the attention of various media sites like Uproxx. We successfully capitalized on a pop culture event that resonated with the Archer fans, made them laugh, and created excitement for the new season. We accomplished our goal of using humor to reach our fans, and Pam's hacked photos still live in infamy throughout the community.

Media

Produced by

FX Networks, Floyd County

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.