Stuffing is delicious. That's why people love it. But for some reason, people only eat it one day a year: Thanksgiving. And when you're a company who makes and sells a product that people enjoy only one day a year, that's kind of a problem. The guys over at Stove Top wanted stuffing to be enjoyed far past the one day a year when Mom stuffs it inside a basted bird. They wanted it to be enjoyed for an entire season between Thanksgiving and Christmas - "stuffing season".
Eating stuffing only on Thanksgiving is so mainstream. And in this day and age, there's no one better to rebel against the status quo than a hipster millennial. The Artisanal Hipster Pilgrim stands up to his forefathers' antiquated ideas about stuffing and helps people figure out how to eat Stove Top all Stuffing Season long.
- We published 10 Facebook videos, which garnered like, more than 4.7 MM video views.
- The Artisanal Hipster Pilgrim acquired 188 followers and 900 likes on Instagram, with an average engagement rate of 5%. Impressive for anyone, much less a pilgrim.
- We earned a total of 49,839,865 impressions without even trying.
- Through 41 tiny little tweets, Stove Top more than doubled its number of Twitter followers, increased profile visits by 3,900% and increased community mentions by more than 2,700%.
- The four Artisanal Hipster Pilgrim vignettes and two Angry Pilgrim commercials generated over 35,000 views on YouTube. No big deal.
- We ultimately helped people realize that Stove Top is also sold on not Thanksgiving. Crazy that it took this long for them to figure that out.
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