ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Artisanal Hipster Pilgrim

Entered in Humor

About this entry

Stuffing is delicious. That's why people love it. But for some reason, people only eat it one day a year: Thanksgiving. And when you're a company who makes and sells a product that people enjoy only one day a year, that's kind of a problem. The guys over at Stove Top wanted stuffing to be enjoyed far past the one day a year when Mom stuffs it inside a basted bird. They wanted it to be enjoyed for an entire season between Thanksgiving and Christmas - "stuffing season".

Why does this entry deserve to win?

Eating stuffing only on Thanksgiving is so mainstream. And in this day and age, there's no one better to rebel against the status quo than a hipster millennial. The Artisanal Hipster Pilgrim stands up to his forefathers' antiquated ideas about stuffing and helps people figure out how to eat Stove Top all Stuffing Season long.

Results

  1. We published 10 Facebook videos, which garnered like, more than 4.7 MM video views.
  2. The Artisanal Hipster Pilgrim acquired 188 followers and 900 likes on Instagram, with an average engagement rate of 5%. Impressive for anyone, much less a pilgrim.
  3. We earned a total of 49,839,865 impressions without even trying.
  4. Through 41 tiny little tweets, Stove Top more than doubled its number of Twitter followers, increased profile visits by 3,900% and increased community mentions by more than 2,700%.
  5. The four Artisanal Hipster Pilgrim vignettes and two Angry Pilgrim commercials generated over 35,000 views on YouTube. No big deal.
  6. We ultimately helped people realize that Stove Top is also sold on not Thanksgiving. Crazy that it took this long for them to figure that out.

Media

Video for Artisanal Hipster Pilgrim

Produced by

CP+B, Stove Top

Link