ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Cedar Point Catch-a-Ghost

Finalist in Snapchat

About this entry

During the Halloween season, Cedar Point Amusement Park needed to get teens not only talking about their Halloween event but also rallying their friends to visit the park. With over 40 million users between the ages of 13-17, Cedar Point launched their Snapchat account in 2015 as a way to engage and reach their teen audience.

Why does this entry deserve to win?

We developed a program called "Cedar Point Catch-a-Ghost,". We took advantage of the common Snapchat hack, screenshots, and leveraged it. With ghosts being virtually impossible to photograph, we challenged our viewers to screenshot the ghost before it disappeared. By successfully catching a ghost and being one of the first 5 people to submit to Cedar Point, they were able to redeem this coupon for a special Haunt experience. With this promotion, they now had a reason to be consistently tuning into our stories. And with the ghost so hard to catch, this led to users having to watch our story over and over. It was the ultimate repeating ad. The program has proven to be highly successful in not only reaching the teen audience, but also using the platform in its native way.

Results

We saw 15,000 unique viewers seek out our story every day for a chance to win. Based on our average engagement rate during Halloween, this program outperformed our other social channels by 233%, making a huge impact in reaching our core audience. Plus it was executed at no cost to the park. And with great conversation sparking across our other social networks, teenagers rallied their friends to not only follow Cedar Point to play to win, but also enticed them to gather their friends to come to Haunt.

Media

Video for Cedar Point Catch-a-Ghost

Produced by

Cramer-Krasselt, Cedar Fair Entertainment Company

Entry Credits