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Special Project

Special Project
From the 8th Annual Shorty Awards

Nasdaq Connects with the Next Generation of Entrepreneurs using Snapchat

Entered in Snapchat, Snapchat


Our goal is to educate, support and welcome the next cohort of up and coming Entrepreneurs. By communicating directly with them on the platform they use, Snapchat allows us to show a different side of a stock market. We are the fun exchange, where the world's most well-known brands and innovators of all things binge-worthy (Facebook, Amazon, Netflix, Google) come to access capital and ultimately extend their reach in every line of business. On Snapchat, we provide an engaging experience, so that they know that we get it. Nasdaq is the place for the ambitious to ignite their growth.

Strategy and Execution

Nasdaq uses Snapchat to show behind-the-scenes actions at the bell ceremonies of globally known brands, industry product launches and high-profile press conferences. In addition, we display our Snapchat code on screens inside Nasdaq and outdoors on the digital screens in Times Square for the general public, inserting ourselves into the social thoughts and conversations of more than 1.4 million targeted pedestrians each week. We use Snapchat on a daily basis to provide behind the scenes experiences of all of the events and bell ceremonies of the world's most consumer-facing brands.

Nasdaq first activated Snapchat in coordination with the launch of the Nasdaq Entrepreneurial Center – our presence in the San Francisco Bay Area – to provide a behind-the-scenes experience of the official launch of our non-profit incubator for entrepreneurs and start-ups. The event featured a celebrity cameo from Golden State Warriors', Festus Ezeli and California Lieutenant Governor Gavin Newsom as well as Nasdaq CEO, Bob Greifeld.

Since the launch, we have actively used Snapchat to create co-branded experiences with our newly listed companies. One feature occasion was when T-Mobile US transferred their market listing to our exchange and to promote the grand event, John Legere and the Executive team at T-Mobile did a takeover of the Nasdaq Snapchat handle. The successful event garnered an average of over 800 views per snap and we used the saved snapchat video across our other channels as native video to drive awareness of our Snapchat channel.

In addition, recognizing the power in millennials who are actively using Snapchat, we ran a micro-campaign featuring potential interns who provided their candid career aspirations and why they want to work at Nasdaq. One particular Snap of our Internship mixer made it into the New York City Snapchat Story, which provided huge visibility for the Nasdaq brand and its efforts in hiring top talent.

We continue to push the boundaries of our use of Snapchat, most recently to celebrate the Forbes 30 Under 30 we had each of participants do a 10 second Snapchat video about their business and why they made the list.

Finally, we launched our Snapchat filter out in Times Square that allows anyone who opens the Snapchat app in front of Nasdaq to put their selfie on our Nasdaq Tower in Times Square.


Nasdaq has accumulated over 3000 fans on Snapchat in just a few short months – atypically large growth among financial services companies and especially within the exchange environment. We utilize a combination of promotional elements on our established social handles, on-site screens at our highly visited Nasdaq Times Square location and on our Times Square billboards. We've expanded our social footprint and better positioned a once stodgy market industry as one that is timely and relevant for entrepreneurs who seek to ignite their ambition.


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