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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Planet of Triumphs

Silver Distinction in Online Community

About this entry

In the past, Planet Fitness marketing has focused on talking about how we're not a gym – we're not intimidating, we're affordable, we offer a comfortable environment, etc. But we wanted to show what happens when all of that comes together for people.

For members, we wanted to create a place where they could find support and encouragement for whatever their fitness goal may be.

For non-members, we wanted to show how far you could go and what you could accomplish in our judgement free zone.

Why does this entry deserve to win?

RTO+P built Planet of Triumphs to bring the true story of the brand to life. Through members uploading their own Triumphs big and small, elevating each others Triumphs and cheering everyone on, Planet of Triumphs has become a vibrant community and valuable member retention engine for the brand.

Results

Launched over a year ago, the responsive site garnered 119,453 total joins in 2015 alone, and member Triumphs have been viewed close to 35 million times on planetfitness.com. Tens of thousands of user Triumphs posted and community comments and "elevates" (our Like button) in the hundreds of thousands. It has also generated numerous positive press stories for the brand.

Media

Video for Planet of Triumphs

Produced by

Red Tettemer O'Connell + Partners, Planet Fitness

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.