13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Best Online Community - American Horror Story: Hotel

Silver Distinction in Online Community

About this entry

Seeking to increase engagement and capitalize on the show's hotel theme, FX teamed created a series personalized check-in assets, and Do Not Disturb cards to distribute to fans directly on AHS social platforms.

Why does this entry deserve to win?

The AHS: Hotel setting was ripe for exploration on social media. In an effort to bring fans closer to the show's disturbing setting, FX created a series of personalized check-in and do not disturb graphics. These graphics were then sent out the day the episode. While the Do not disturb graphics were posted as a reminder for users to tune in, our check-in graphics were delivered via direct @replys on Twitter. In addition to a design that reflected each episode's theme, check-in cards were inscribed with a username and sent to the respective twitter handle, inviting fans to join the guests of The Hotel Cortez.


Altogether, FX created and distributed a total of 624 personalized check-in cards, and 12 Do Not Disturb graphics. The response was overwhelming with 22,236,648 total impressions, and more than 900,000 engagements on Twitter.


Produced by

FX Networks


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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