To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through comments on Facebook, Instagram, and Twitter.
By using the idea of a parallel Taki-verse we decided to leave our dull earthly lives behind and let our followers imagination spark our next posts. We gave them the power to decide the faith of our laser-shooting, Takis-surfing cats by responding to our #TakisTales. They were ultimately given the opportunity to both shape the Taki-verse and its treacherous beasts in the cats' search for the Golden Taki.
Our fans rose to the challenge and launched the laser cats story across space and time. Overall, the campaign earned 3.4 MM impressions and 2.5 MM in reach, with 6,600 comments and over 140,000 likes between Facebook and Instagram.
The laser cats continue their journey through the Taki vortex.