13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 8th Annual Shorty Awards

#TakisTales

Entered in Instagram, Online Community, Meme

About this entry

To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through comments on Facebook, Instagram, and Twitter.

Why does this entry deserve to win?

By using the idea of a parallel Taki-verse we decided to leave our dull earthly lives behind and let our followers imagination spark our next posts. We gave them the power to decide the faith of our laser-shooting, Takis-surfing cats by responding to our #TakisTales. They were ultimately given the opportunity to both shape the Taki-verse and its treacherous beasts in the cats' search for the Golden Taki.

Results

Our fans rose to the challenge and launched the laser cats story across space and time. Overall, the campaign earned 3.4 MM impressions and 2.5 MM in reach, with 6,600 comments and over 140,000 likes between Facebook and Instagram.

The laser cats continue their journey through the Taki vortex.

Media

Video for #TakisTales

Produced by

Pereira & O'Dell, Takis

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.