13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.


It's been widely accepted by teens that smoking cigarettes is bad. (Duh.) But social smoking is on the rise. Social smoking is loosely defined as situations and surroundings that give people an excuse/justification for why they're not a smoker-smoker, they just smoke at parties/when they're taking a study break/when they need to look busy. They maybe don't …
To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through comments on Facebook, Instagram, and Twitter.
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…
Chobani - Basic & Proud
Last Autumn, we wanted to find a fun and engaging way to drive awareness and interact with our fans surrounding the seasonal return of our Limited Batch Pumpkin Spice Chobani. Given that Pumpkin Spice was our top selling SKU ever the previous year, we wanted to build on that success and generate excitement to mark its return to shelves. We were looking for…
FUNYUNS Make a Meme
The objectives were simple:-Reach & engage Fanyuns (translation: Funyuns Fans) through highly-targeted, highly-entertaining communication-Accelerate brand growth & increase sales-Spark authentic conversations around onion flavored rings
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage with it (comments and shares)? Through their passion.The objective of the FamilyShare Network is to own the brand of "family" on the internet by creating, aggregating, and promoting content that engages and strengthens hundreds of millions of families worldwide. …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!