ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

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Health & Wellness

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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LinkedIn

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

@SherwinWilliams on Twitter

Entered in Twitter Presence

About this entry

To build a richer, deeper more colorful Sherwin-Williams story by connecting and collaborating through real-time social listening. To identify and create engaging content that inspires color confidence and supports the consumer's DIY journey. And to acquire user-generated content using #SWColorLove that can be shared back out to energize our followers.

Why does this entry deserve to win?

To leverage the passion of our DIY community to make Sherwin-Williams the go-to brand for painting inspiration

Implementation:

Twitter Role: Connect with consumers in real time by using social listening to identify and provide relevant content or advice that engages, inspires and supports. Focus on encouraging inspiration through trending or brand-owned hashtags and partnerships. Engage with our favorite influencers to curate content they'll feel connected to. Twitter is also a place to encourage DIY expertise, answer all questions and solicit user-generated content through the use of #SWColorLove.

Key Features:

The Sherwin-Williams Twitter channel used a multi-prong approach toward content curation that included branded posts, influencer posts and shared UGC.

Unique hashtag (#SWColorLove) inspired our consumer, encouraged them to engage with us and made it easy for them to share their success along the way

Personalized community management encouraged tagging and resulted in Surprise and Delight with exclusive rewards

Leveraged social listening to identify trending conversations and engage influencers

Ran quarterly #SWColorLove Live Chats, co-hosted with industry partners

Our Color of the Year and Color of the Month content provides timely color trends

Results

Follower growth in 2015 increased 24%

The user-uploaded photos collected via the #SWColorLove hashtag, then subsequently shared back out across social channels, were among the top performing content in 2015

Media

Produced by

Resource/Ammirati, Sherwin-Williams

Links