11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 8th Annual Shorty Awards
Best in Sports
Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.
See previous winners and honorees here.
The NHL wanted to leverage the 2015 Stanley Cup Playoffs to grow interest in its game. Our business objective was to expose more people to the excitement of hockey during the 2015 Playoffs by increasing social conversations and digital engagement to reach 'friends of friends'.
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from Boston's Logan International Airport and cultivating meaningful relationships within the local community.To showcase its deep roots in New England and its commitment to the city at its core (as well as its rabid sports fans), JetBlue added another ...
Anyone up for H-O-R-S-E?
It was a Tuesday afternoon and the local sports media wasn't talking about lacrosse. The NLL playoffs started on the upcoming Saturday, but ticket sales were struggling. We wanted to change all of those things: we wanted to create a playoff buzz, we wanted to be included in local sports talk, and ultimately we wanted to sell out our home playoff...
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with its core young audience.Bleacher Report consistently ranks as the No. 1 publisher on social media in terms of engagement, generating nearly 28 million social interactions...
Chicago Blackhawks #WhatsYourGoal Campaign
The Chicago Blackhawks developed the social media campaign #WhatsYourGoal and the mission of #WhatsYourGoal was to foster a deeper connection between fans and Blackhawks players, while making a difference in the community. The campaign did just that, opening a two-way channel of communication between dedicated supporters and their favorite playe...
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in conjunction with the team's final home game and their Fan Appreciation Day. PopShorts was on-site at the Staples Center, producing a Snapchat Story unlike any other created by a professional sports team.
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as the best in baseball. In addition to its nearly 200 live hours of programming, MLB Network looked to promote the unique aspects that separate its coverage from the rest of the baseball television landscape, including FOX, ESPN, TBS and FS1.Another...
Sunoco Burnt Rubbér
Auto racing is a uniquely visceral experience. There is nothing like the sights, sounds and smells of race day. So to activate its motorsports sponsorships and drive brand engagement and preference among race fans, Sunoco captured the essence of racing and bottled it. Sunoco's 2015 Burnt Rubbér cologne campaign broke conventions for automotive ...
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagsh...
#CWC2015 - 2015 ICC Cricket World Cup
The 2015 ICC Cricket World Cup represents the culmination of a strategic journey to transform the ICC from a traditional governing body, known predominantly for its role within governance and regulation of the sport globally, to a content focussed destination that engages, informs and inspires cricket fans all over the world. Prior to Pulselive's partners...
#ScrumTogether for the Rugby World Cup
In April, men's skincare brand Dove Men+Care launched a new global campaign 'Care Makes a Man Stronger'. This was all about confronting the stereotype of strength as brute force to reveal that true strength is the strength to care. We were asked to develop a social campaign that supported this key message but in a rugby context to celebrate Dove Men+Care'...
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
After decades of a slow but steady decline in milk consumption, published research identified chocolate milk as an effective beverage for helping active adults recover after strenuous exercise. Recognizing this as an opportunity to engage lapsed milk drinkers, drive incremental sales of flavored milk and reposition chocolate milk from a kid's beverage to ...
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscriber growth and share of voice amongst other sponsors. Importantly, adidas didn't want to be just another brand creating content for the sake of it – Gamedayplus had to be something fans actually wanted to tune into, regularly.adidas' target age group were bein...
Horse Power Built America ... Literally
Build public awareness for the sport of harness racing.
MLB Memory Bank
Bank of America wanted to demonstrate its shared passion for baseball with the game's fans, while boosting engagement and sentiment on social media and driving overall favorability for the brand. So we created #MLBmemorybank: a program to honor fan memories and help them create new ones.To drive engagement, we visited baseball markets across the country, ...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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