THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 8th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
#MyPlayoffsMoment
The NHL wanted to leverage the 2015 Stanley Cup Playoffs to grow interest in its game. Our business…

Finalists

Sports
finalist
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Sports
finalist
Anyone up for H-O-R-S-E?
It was a Tuesday afternoon and the local sports media wasn't talking about lacrosse. The NLL playof…
Sports
finalist
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distrib…
Sports
finalist
Chicago Blackhawks #WhatsYourGoal Campaign
The Chicago Blackhawks developed the social media campaign #WhatsYourGoal and the mission of #Whats…
Sports
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in con…
Sports
finalist
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Sports
finalist
Sunoco Burnt Rubbér
Auto racing is a uniquely visceral experience. There is nothing like the sights, sounds and smells…
Sports
finalist
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…

Nominees

Sports
#CWC2015 - 2015 ICC Cricket World Cup
The 2015 ICC Cricket World Cup represents the culmination of a strategic journey to transform the I…
Sports
#ScrumTogether for the Rugby World Cup
In April, men's skincare brand Dove Men+Care launched a new global campaign 'Care Makes a Man Stron…
Sports
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
After decades of a slow but steady decline in milk consumption, published research identified choco…
Sports
Gamedayplus
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscribe…
Sports
Horse Power Built America ... Literally
Build public awareness for the sport of harness racing.
Sports
MLB Memory Bank
Bank of America wanted to demonstrate its shared passion for baseball with the game's fans, while b…