THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
#MyPlayoffsMoment
The NHL wanted to leverage the 2015 Stanley Cup Playoffs to grow interest in its game. Our business…

Finalists

Sports
finalist
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Sports
finalist
Anyone up for H-O-R-S-E?
It was a Tuesday afternoon and the local sports media wasn't talking about lacrosse. The NLL playof…
Sports
finalist
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distrib…
Sports
finalist
Chicago Blackhawks #WhatsYourGoal Campaign
The Chicago Blackhawks developed the social media campaign #WhatsYourGoal and the mission of #Whats…
Sports
finalist
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in con…
Sports
finalist
MLB Network's #WeKnowPostseason
Entering the 2015 MLB Postseason, MLB Network sought new ways to promote its Postseason coverage as…
Sports
finalist
Sunoco Burnt Rubbér
Auto racing is a uniquely visceral experience. There is nothing like the sights, sounds and smells…
Sports
finalist
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…

Nominees

Sports
#CWC2015 - 2015 ICC Cricket World Cup
The 2015 ICC Cricket World Cup represents the culmination of a strategic journey to transform the I…
Sports
#ScrumTogether for the Rugby World Cup
In April, men's skincare brand Dove Men+Care launched a new global campaign 'Care Makes a Man Stron…
Sports
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
After decades of a slow but steady decline in milk consumption, published research identified choco…
Sports
Gamedayplus
The aim was to generate brand advocacy for adidas, based on cross-platform content views, subscribe…
Sports
Horse Power Built America ... Literally
Build public awareness for the sport of harness racing.
Sports
MLB Memory Bank
Bank of America wanted to demonstrate its shared passion for baseball with the game's fans, while b…