ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 8th Annual Shorty Awards

Los Angeles Kings Fan Appreciation Night on Snapchat

Finalist in Sports

About this entry

PopShorts partnered with the NHL's Los Angeles Kings on a groundbreaking Snapchat activation in conjunction with the team's final home game and their Fan Appreciation Day. PopShorts was on-site at the Staples Center, producing a Snapchat Story unlike any other created by a professional sports team.

Why does this entry deserve to win?

PopShorts used proprietary technology to craft a highly engaging story that included pre-shot, behind-the-scenes photo and video content, in-game action, user-submitted images, and dazzling "Snapterpieces" created by Snapchat artists Cyrene Quiamco and Connor Kelpin.

The highlight of this campaign was one of PopShorts specialties: the use of gamification on Snapchat. Our Snapchat artists produced a series of images combining photography and drawings on the platform, which gave fans the ability to score a slap shot on the opposing team's goalie. To cap things off, fans were able to celebrate with the Kings' beloved mascot, Bailey.

Results

This organic Snapchat campaign, which was not promoted by any influencers, amassed 163,667 views on the newly-formed Los Angeles Kings Snapchat account. This represented a total of 11 days, 18 hours, and 10 minutes of viewed content. Our use of gamification was the major buzz-factor, resulting in 415 user-submitted Snaps received and 602 screenshots captured.

This campaign resulted in an outpouring of positive feedback from fans on Twitter, Facebook, and other social networks. Using a minimal budget, PopShorts was able to successfully launch the Los Angeles Kings Snapchat account, accumulating a robust number of followers, and paving the way for a dynamic and successful social media property.

Media

Video for Los Angeles Kings Fan Appreciation Night on Snapchat

Produced by

PopShorts, Los Angeles Kings

Entry Credits