11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 8th Annual Shorty Awards
Best Overall Facebook Presence
This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike
Best use of Facebook
, this award is for a brand's year-round presence.
See previous winners and honorees here.
AJ+: 2.2 Billion Facebook Video Views in 2015
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media outlet for people who don't watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook and other platforms by creating custom conten...
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with its core young audience.Bleacher Report consistently ranks as the No. 1 publisher on social media in terms of engagement, generating nearly 28 million social interactions...
Bloomberg Politics On the Campaign Trail
Bloomberg Politics is a multi-platform destination for smart, non-partisan political coverage. Launched in 2014, BPol offers year-round coverage from the presidential campaign trail. Our Facebook home serves as an extension of BloombergPolitics.com and Bloomberg TV's "With All Due Respect," hosted by veteran political journalists and New York Ti...
ABC News on Facebook
As a trusted source for news and information, ABC News connects with users on Facebook around the clock, providing immediate and seamless access to storytelling from around the world and driving the social conversation during every major global event. ABC News distributes a variety of content on the platform, including native video, 360 video, photography...
Discovery News Facebook | Satisfying Curiosity
Discovery News (DNews) builds meaningful and relevant content on breaking news from the fields of science, technology, health, culture and world events, bringing the ethos of Discovery forth to a new generation of audience on a major platform that matters to them. Encouraging strong participation from audiences across the globe, DNews boosts engagement o...
To utilize the world's biggest social network to connect with Disney Guests across a variety of popular IP.
Hasbro, Inc. is dedicated to delivering the World's Best Play Experiences through its vast portfolio of brands, including MONOPOLY, MY LITTLE PONY, NERF, TRANSFORMERS and PLAY-DOH. At the core of every brand is storytelling, giving consumers a platform to engage with that doesn't start or end with toy. Our objective is to connect our brands' stories with...
LG Mobile USA
Primary goal: Increase brand awareness and favorability for LG Mobile among key audiences in 2015 by focusing on efficient and impactful content distribution. Secondary goal: Turn LG USA Mobile into a true publisher.
Lily & The Snowman
Great brands are anchored in a higher purpose. For Cineplex – the largest theatre chain and one of the largest entertainment companies in the country – that purpose is helping Canadians "prioritize pleasure". Cineplex believes entertainment is meaningful and we could all use more of it in our lives.Our objective then was to inspire people to rediscover th...
Mohegan Sun: Full of Life on Facebook
With a 10,000-seat Arena, plush hotel, jaw-dropping architectural features and one of the largest gaming floors in the world, Mohegan Sun is Full of Life -- it's a 24/7 bustling hub of guests and activity, and as such, the building itself embodies a life of its own.Our goal is to make our Facebook page a portal to all that Full of Life entails: the millio...
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that way. PaperOne™ is more than just paper, we make things happen.Previously focused on marketing to businesses, we turned our attention to the consumers in late 2014. The paper and pulp industry is notorious for its conservative ways, and no other paper brands ...
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship website...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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