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Special Project

Special Project
From the 8th Annual Shorty Awards

Discovery News Facebook | Satisfying Curiosity

Entered in Facebook Presence


Discovery News (DNews) builds meaningful and relevant content on breaking news from the fields of science, technology, health, culture and world events, bringing the ethos of Discovery forth to a new generation of audience on a major platform that matters to them. Encouraging strong participation from audiences across the globe, DNews boosts engagement on the growing native Facebook video platform and builds lasting partnerships with media companies who share a common vision of educating through satisfying curiosity.

Strategy and Execution

o Developed a one-of-a-kind native Facebook video format designed to inspire, inform and satisfy curiosity, while promoting engagement and reach. The videos are short, audio-optional, and specifically built for the increasingly mobile platform.

o Established partnerships with various media and publishing companies including NowThis to Conde Nast to AOL in order to build meaningful dialogue in the millennial generation around science related content.

o Collaborated with Discovery Channel for the global premiere of the environmental action feature, Racing Extinction - building custom content about endangered species, illegal wildlife trade, and climate change.

o Executed a round-the-clock content strategy with editorial tentpoles on everything from the latest NASA mission, to new breakthroughs in medicine, and other groundbreaking news from around the world of science.

o Focused on building highly visual video and graphic content that connects audiences around the globe, transcending language and culture. This ranged from animation to photo galleries to interactive audience opportunities like live streaming Q&A and hangouts.


o Increased over 1M likes in 2015

o Achieved over 150M video views on the Facebook platform in under 6 months

o Built a global audience with over 50% of fans hailing from outside the United States


Video for Discovery News Facebook | Satisfying Curiosity

Entrant Company / Organization Name

Discovery Digital Networks


Entry Credits