Objectives

As a trusted source for news and information, ABC News connects with users on Facebook around the clock, providing immediate and seamless access to storytelling from around the world and driving the social conversation during every major global event. ABC News distributes a variety of content on the platform, including native video, 360 video, photography, graphics and livestreams to reach an even greater audience.

Strategy and Execution

Deliver breaking news first on Facebook and offer timely updates for users to have the latest information at their fingertips:

• JUST IN: French jets have begun bombing the defacto ISIS capital of Raqqa, dropping 20 bombs and targeting a terrorist training camp, a command center and a weapons warehouse, French defense ministry says:
  https://www.facebook.com/abcnews/posts/10153900304413812

Create original native videos for Facebook, most notably the groundbreaking work with 360 degree video:

• 360° View Inside North Korea: Kim Jong Un watches as thousands celebrate the 70th anniversary of the Worker's Party with cheers for their young leader
  https://www.facebook.com/abcnews/videos/vl.743869705717261/10153891875038812/?type=1

Strategically distribute content from ABC News' digital and broadcast properties that resonates with Facebook users:

• A+ TEACHER: Special education teacher begins each day by complimenting students, one by one.
  https://www.facebook.com/abcnews/videos/vl.1631884883722918/10153905761913812/?type=1

• SOULMATES: 8-year-old with cancer hopes to enjoy his final days with his true love by his side, a 7-year-old classmate: "They just wanted to be together."
  https://www.facebook.com/abcnews/videos/vl.1631884883722918/10153908010958812/?type=1

• WATCH: Capt. Jack Sparrow himself takes a break from filming to surprise children at this children's hospital. http://abcn.ws/1gm0DArhttps://www.facebook.com/abcnews/videos/10153583779488812/
  
  
• One World Trade is lit in blue, white and red in solidarity with the people of France after the Paris attacks
  https://www.facebook.com/abcnews/photos/pb.86680728811.-2207520000.1454092198./10153896534433812/?type=3&theater

Consistently participate in the conversation that news consumers are already having on Facebook:

• Live inside the debate hall as presidential stand-ins rehearse... #DemDebate
  https://www.facebook.com/abcnews/videos/10153975115528812/

• Dr. Ben Carson: "I in no way am willing to get in the bed with special interest groups or lick the boots of billionaires." #GOPDebate abcn.ws/1OYNNDB
  https://www.facebook.com/abcnews/posts/10153777274788812
  NOTE: This Carson quote card for the second GOP debate of the season ended up performing better than any post from any media outlet during the debate with 2,120,471 people reached, 84,000 likes and 8,500 shares.

• Fighting ISIS by the numbers
  https://www.facebook.com/abcnews/videos/10153098498213812/

Results

Achieved 467,976,275 video views in 8 months.

Achieved 1,390,565 "likes" in 2015 with a growth rate of 23%.

Media