ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

Diversity, Equity & Inclusion

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Education & Community

Financial Literacy

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Youth & Family

Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

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Integrated Experiences

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Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Airbnb Instagram: @airbnb

Winner in Instagram Presence

About this entry

In 2015, our aim for Instagram was to continue to create and curate wonder and awe in our community. We wanted to not only highlight the beautiful homes and experiences of travel all over the world, but also show the humanity that is found in our community, to normalize hosting to a larger audience, and to further build trust in our community. We wanted to make sure the human stories of our hosts and guests were as prominent as the beautiful places that can be found on Airbnb. These goals were paired against Key Performance Indicators of unique expressions, engagements, NPS, site traffic and actual guest and host conversion rates.

Why does this entry deserve to win?

At Airbnb, we strive to host the most compelling content that educates, inspires, and helps our global community to truly Belong Anywhere. Our global Instagram handle (@airbnb) is a platform where we create and curate wonder and awe through storytelling that is rooted in humanity. Specifically, our 2015 Instagram objectives were to showcase the most unique places around the world inside and out – whether it be a unique property or a unique story. Instagram is not only a place to be creative but to showcase the human experience of staying with Airbnb. The use case for traveling with Airbnb is one that someone may only experience a few times a year. But by capturing the "essence" of traveling on Airbnb, we can help people understand what our brand stands for beyond just sharing homes and before they may have a chance to book an actual trip.


To do this, we wanted to highlight what is unique to Airbnb -- the imperfect perfection (or "Wabi Sabi") of images that feel human, real, and authentic. Our aim is to elevate the ordinary as much as we celebrate the extraordinary magic of travel through wanderlust and awe. And most importantly, we are committed to keeping our community at the heart of our Instagram account. More than 75% of the photos we utilize were shared with us by our community -- their travels and experiences inspire us, and we want to share that inspiration with the larger community through the lens of Instagram.

Results

Results from 2015

Media

Produced by

Airbnb

Links

Entry Credits