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From the 8th Annual Shorty Awards

MTV Instagram

Entered in Instagram Presence

About this entry

A follow gives our fans up close access to the biggest artists and celebs and exclusive, behind-the-scenes coverage of the most impactful events of the year. From the VMAs to the Oscars to the Movie Awards, our account takes fans live from the front row, gives sneak peeks from the green room and delivers first-person perspective by way of celebrity and social talent account takeovers. But our access is just the beginning. Every day our team delivers takes that are truly MTV on all things pop culture through our in-house creative and our collaboration with Instagram's most talented artists and those who make the platform great.

Our goals:

Why does this entry deserve to win?

Whether we're celebrating the holidays by re-creating Cribs as a gingerbread house, handing over our account to Baddie Winkle at the VMAs, or dressing Doug The Pug up as Harry Styles, our posts keep our fans informed and entertained. Our feed is a fluid representation of the MTV brand, our aesthetic is constantly refreshed and our presence at events is unparalleled. From breaking the news about Kanye's Vanguard Award through a custom mosaic to our slow motion photo booth at the Movie Awards to Jeremy Scott's photo booth at the VMAs, we take pride in pairing access with creative and not settling for anything less than best-in-class.

Our strategy:


Our commitment to original, entertaining content has created a fast-growing and highly engaged community of pop culture obsessives. Our posts evoke a flood of instant comment tags and passionate, but light-hearted fan commentary and beyond this, we consistently earn nods of appreciation (we call them regrams) from the very artists and celebs we love. Our goal was to become a best-in-class account and considering our consistent delivery of incomparable access, our range of creative output and and the overwhelmingly positive response to both, we're confident we've done just that.

Our results:


Entrant Company / Organization Name



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