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From the 8th Annual Shorty Awards

Pretty Little Liars Instagram

Entered in Instagram Presence

About this entry

Pretty Little Liars is known for thrilling OMG moments that keep fans on their toes & gorgeous stars who they are totally obsessed with! To bring these elements to life & fuel the social media phenomenon that PLL has become, we manage the PLL Instagram account with a Fan-First approach. Our strategy is to give our fans unprecedented access to their favorite TV show & the stars who make it so compelling.

Why does this entry deserve to win?

The PLL Instagram account brings fans closer to our stars than any other television network Instagram account. Our talent Instagram takeovers with beloved cast members such as Lucy Hale, Keegan Allen, Janel Parrish & Tyler Blackburn have proven to be a big hit with our fans. Regular set visits and unprecedented access to the talent and the producers allow us to provide a behind-the-scenes look at the show resonates with the #PLLArmy. In 2015, the PLL Instagram account came to life at pop culture events like New York Comic-con, the Pitch Perfect 2 world premiere & the Star Wars world premiere. Our PLL Instagram strategy exemplified a unique approach to the platform: wherever our stars & fans go, we follow.


The PLL Instagram account has grown to over 4.6 million followers to date, making it the #1 scripted show on the platform. The account generates on average over 470,000 likes per day.


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