THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Disney

Entered in Instagram Presence

Objectives

Showcase the world of Disney via an Instagram feed, giving our millennial audience a window into what life would be like if it were touched by magic.

Strategy and Execution

Develop a robust content offering on Instagram through the lens of Disney. We feature content that touches on all parts of The Walt Disney Company, especially focused on Studio, Parks, and more. We use this platform to showcase Disney moments, nod to the history of the company, and feature the most important Disney news in a visual-first way.

Results

4.2M Followers

Media

Entrant Company / Organization Name

Disney Interactive

Link